Marketing Manager

Horseshoe Bay Resort is a premier, full-service, AAA four-diamond, and Conde Nast Readers' Choice award-winning golf resort located on the picturesque shores of Lake LBJ, just 45 minutes northwest of Austin, Texas. Situated in the heart of the Texas Hill Country Wine Region, it offers access to over 30 wineries within a 90‑minute radius. Known for its more than 30,000 square feet of indoor meeting space, scenic waterfront venues, and exceptional service, it is a sought-after destination for memorable meetings, weddings, and events.

Role Description
The Marketing Manager is a full-time, on-site role based in Horseshoe Bay, TX. The individual in this role will lead and execute marketing initiatives to promote the resort’s offerings, including events, accommodations, and activities. Key responsibilities include developing strategic marketing plans, coordinating campaigns across multiple channels, managing social media platforms, overseeing promotional materials, and collaborating across teams to ensure a consistent brand message. The Marketing Manager will also measure the effectiveness of campaigns, manage digital and traditional advertising efforts, and build partnerships to enhance the resort's visibility.

Qualifications

Marketing strategy, campaign development, and project management skills

Digital marketing, social media management, and content creation expertise

Experience in branding, public relations, and promotional material development

Strong data analysis and reporting skills, with the ability to measure marketing effectiveness

Proficiency in marketing tools and platforms, including CRM and email marketing systems

Excellent written and verbal communication skills

Strong organizational and time management abilities

Hospitality or event marketing experience is a plus

Bachelor’s degree in Marketing, Communications, Business, or a related field

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