Vice President of Marketing

Introduction
Zenith is a team of Workers' Compensation Specialists committed to helping businesses succeed by protecting against the financial and human consequences of workplace injuries, providing for the needs of injured employees and making the workplace safer. To distinguish ourselves as the desired provider of Workers' Compensation Insurance, values such as collaboration, work-life balance, and integrity are placed at the center of all our operations. In addition, Zenith supports career advancement through a dedication to ongoing learning and development. An individual coming to Zenith will not only receive competitive compensation and a comprehensive benefits package, but continuous opportunities to grow as a professional.

Overview
Lead. Influence. Build.

Are you a proven insurance marketing leader who thrives at the intersection of strategy, relationships, and disciplined growth? Do you have the credibility to sit across the table from sophisticated brokers and large account decision makers plus the vision to build a high‑performing marketing team?

We’re seeking a Vice President of Marketing in the Bay Area to lead strategy, people, and performance across a key region for Zenith. This is a leadership role with broad influence, high visibility, and the opportunity to shape long‑term growth through strong broker partnerships and large account leadership.

You will:

Own the regional distribution strategy

Lead and develop an experienced marketing team

Drive profitable growth across small, middle market and large account segments

Serve as a broker-facing leader

Be a key steward of the Zenith brand and value proposition

Responsibilities
Lead Regional Growth & Distribution Strategy

Design and execute a strategic regional marketing plan aligned with profitable growth goals

Build and manage the right mix of broker partners based on geography, opportunity, and capability

Lead broker prospecting, appointments, terminations, and performance optimization

Develop deep insight into broker books, sales approaches, and competitive positioning

Own Large Account Marketing

Lead large account marketing efforts, including early identification, engagement, and renewal strategy

Partner closely with our large account underwriting team to meet with prospective policyholders and bring them through our positioning process.

Bring strong working knowledge of risk‑sharing products, including:

Retrospective rating plans

Large deductible programs

Captive and alternative risk structures

Help brokers and prospective policyholders understand complex risk solutions

Drive Sales Excellence & Pipeline Performance

Lead a regional marketing team that consistently delivers high‑quality submission flow

Ensure strong pipeline discipline to achieve growth goals

Actively engage in key new business opportunities

Coach teams on influencing outcomes, presenting value, and overcoming barriers to close

Build the Zenith Brand in the Market

Ensure agencies can clearly articulate the Zenith Difference

Lead joint presentations, agency training, and next‑generation producer engagement

Represent Zenith at industry, agency, and association events

Partner with internal teams to evolve marketing materials, programs, and positioning

Develop People & Culture

Coach, develop, and inspire a team of Territory Marketing Managers

Set clear expectations, create accountability, and foster continuous improvement

Build strong, collaborative partnerships across underwriting, claims, claims legal, medical management, SIU and Safety & Health.

Education

Bachelor's Degree required

Knowledge, Skills, and Abilities
We’re looking for a leader who brings both presence and substance:

Deep understanding of insurance distribution through independent agents and brokers

Demonstrated success leading both middle market and large account marketing strategies

Strong working knowledge of risk‑sharing and alternative risk products

Proven ability to influence without authority and build credibility with senior stakeholders

Track record of delivering measurable growth with underwriting discipline

Strategic thinker who can execute tactically

Confident communicator comfortable presenting to executives, brokers, and customers

Natural leader who attracts, develops, and retains top talent

Valid Driver’s License

This role is ideal for someone who wants to lead at scale, influence outcomes, and leave a lasting mark on a region and a brand. If you’re energized by relationships and building something meaningful, we’d love to talk.

Pay, Benefits, and Other Information
The expected salary range for this position is $180,000 to $250,000. Actual pay will be adjusted based on experience, geographic location, and other job‑related factors as permitted by law. Qualifications may warrant placement in a different job level.

Benefits

Medical, Dental and Vision Insurance

Flexible Spending Accounts

Paid Parental Leave

Life, AD&D and Disability Insurance

401(k), Employee Share Purchase Plan (ESPP)

Education and Training Reimbursement

10 paid Company Holidays, 2 Personal Days, 2 Floating Holidays

Employee Assistance Program (EAP)

For more information, review details on the Benefits page of our Career Site: https://www.thezenith.com/careers/benefits/

Zenith Insurance Company is an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other legally protected characteristic. In compliance with California law, we are committed to fair hiring practices. Pursuant to the California Fair Chance Act (AB 1008), we will consider qualified applicants with criminal histories in a manner consistent with the law. Additionally, in accordance with the Los Angeles Fair Chance Initiative for Hiring Ordinance, we will not inquire about an applicant’s criminal history until after a conditional offer of employment has been made. If you are a qualified individual with a disability or a disabled veteran and need assistance accessing our career center or applying for a position due to your disability, you are entitled to request an accommodation. To make a request, please contact a Human resources representative at Zenith Insurance Company.

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