Technical Content Marketing Manager

Technical Content Marketing Manager
Department: Global Marketing

Location: Somerville, MA

As our Technical Content Marketing Manager, your mission is to drive our content strategy and produce industry‑leading technical assets—from high‑impact case studies to deep‑dive white papers—that appeal to our diverse audience of engineers, designers, and innovators. You will be the primary engine for Formlabs’ technical storytelling. You are not just a writer; you are a content "quarterback" who can translate complex hardware innovations into compelling narratives that drive lead generation and brand authority.

Responsibilities

Identify and interview customers and collaborate with them to publish both written and video case studies.

Produce high‑quality technical guides and white papers derived from in‑depth research and hands‑on experimentation with various applications.

Create content for sales enablement and sell sheets that support product launches.

Partner with Engineering, Product, Sales, and Web teams to ensure content is technically accurate and conversion‑focused.

Define and execute content marketing campaigns and strategies across verticals, funnel stages, and markets.

Deeply understand our buyer personas and target industry segments to create a content plan aligned with buyers’ needs and our internal funnels.

Manage content creation and distribution across our digital channels (web, social, email, etc.).

Maintain consistent style and tone throughout Formlabs content, editing the work of other content creators to bring it to its best.

Qualifications

2+ years of experience as an application engineer, sales engineer, product marketer, product manager, content marketer, or marketing manager at a hardware company.

Prolific writing skills and attention to detail.

Quick to develop an understanding of technical topics, with an ability to translate them into effective content for technical and business audiences.

Proven ability to work independently and cross‑functionally.

Analytical, proactive, and goal‑driven mindset.

Structured and strong project management skills.

Bonus Skills

Experience with a modern online marketing tech stack like AI assistants, Google Analytics, Salesforce, SEO tools (Ahrefs), CRM, spreadsheets, CMS editing.

Experience with photo and video production.

Working knowledge of SEO tactics.

Familiarity with CAD modeling and 3D printing.

Perks

Robust equity program through RSUs.

Comprehensive healthcare coverage (Medical, Dental, Vision).

401(k) matching and access to financial advisors.

Generous paid parental leave (up to 16 weeks).

Tenure‑based paid sabbatical leave (up to 6 weeks).

Flexible out‑of‑office plan – take time when you need it.

Ample on‑site parking & pre‑tax commuter benefits.

Healthy on‑site lunches, snacks, beverages, & treats.

Regular sponsored professional development opportunities.

Many opt‑in culture events across our diverse community.

Unlimited 3D prints.

Equal Opportunity
We are an equal‑opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Compensation
Full‑time employees receive equity in the form of RSUs. Base pay ranges from $75,000 to $115,000 USD and depends on skills, qualifications, experience, location and expected impact.

#J-18808-Ljbffr