Associate Integrated Campaign Specialist

Job Overview
Electronic Arts creates next‑level entertainment experiences that inspire players and fans around the world. This role is part of the Office of the CXO, which drives operational excellence, fan intelligence, and technology solutions across the EA Experiences organization.

Workplace Type:

Hybrid (3 days onsite)

Locations:

Vancouver, Montreal, QC, Orlando, FL, Austin, TX

Reporting To:

Sr. Manager, Campaign Operations

Your Impact
You will lead cross‑channel campaign execution across Email, In‑Game, and Web, ensuring campaigns are strategically placed, technically sound, and optimized for engagement. You will influence messaging strategy, improve operational workflows, and elevate campaign performance at global scale.

Responsibilities

Build, execute, and optimize campaigns using in‑house and third‑party tools.

Determine areas for improvement and serve as primary stakeholder for emerging in‑house developed Cross‑Channel Campaign Management tools.

Serve as a key stakeholder for in‑house cross‑channel campaign tools, driving improvements and adoption.

Pilot and scale cross‑channel content publishing to deliver seamless player experiences.

Provide operational leadership and technical expertise for assigned franchises; partner with Studio teams on in‑game messaging, publishing, and QA.

Work with key cross‑functional partners to gather and translate requirements for data, targeting, and segmentation to support campaign delivery.

Configure and schedule high‑volume messaging in collaboration with cross‑functional partners, aligned to business goals.

Troubleshoot and resolve issues in a fast‑paced, highly visible production environment.

Identify process gaps and drive workflow improvements with stakeholders.

Create and maintain documentation and best practices; surface opportunities to enhance tools and systems.

Apply an analytical mindset to campaign management by regularly consulting performance data to validate decisions and guide optimization strategies (partnering closely with CRM Strategy and Analytics teams).

Develop a strong understanding of player segmentation and its role in campaign execution.

Required Qualifications

4+ years experience in digital marketing, marketing automation, CRM, marketing operations / technology, or ad tech fields.

Experience with building campaigns in enterprise email service providers (e.g., Responsys, SFMC, Braze), content management systems, content programming, or ad trafficking tools.

Expertise in quality assurance checks and in‑depth troubleshooting.

Passionate about games and connecting players to entertainment they love.

Core Skills And Experience

Develop deep understanding of business needs, related CRM strategies, and translate them into scalable execution strategies.

Cross‑channel messaging orchestration execution (Email, Web, In‑Game).

Experience understanding and executing audience segmentation strategies and experimentation frameworks.

QA governance and campaign risk mitigation.

Campaign performance analysis and optimization.

Process documentation and operational design.

Compensation And Benefits
Pay ranges represent what EA expects to pay applicants for this role in these locations at the time of posting:

British Columbia (e.g., Vancouver vs. Victoria) — $77,700 to $107,900 CAD.

Benefits include vacation (3 weeks per year to start), 10 days per year of sick time, paid top‑up to EI/QPIP benefits up to 100% of base salary when you welcome a new child (12 weeks maternity, 4 weeks parental/adoption leave), extended health/dental/vision coverage, life insurance, disability insurance, retirement plan for regular full‑time employees, and potential bonus and equity.

Equal Opportunity
Electronic Arts is an equal‑opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

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