Brand Development Manager - Santa Barbara/Thousand Oaks, CA

Specialized Bicycles is looking for a Brand Development Manager to oversee market presence in a designated territory. The role focuses on maximizing sell‑in, sell‑through, and market share across all sales channels, aligning sales strategies with business objectives, expanding the retailer network, and building lasting relationships with retailers.

Key Responsibilities
Independent Bicycle Retail (IBR)

Build and maintain strong, positive relationships with independent bicycle retailers to foster loyalty and collaboration.

Establish a consistent visit plan to support existing partnerships.

Ensure the full breadth of the product line is represented and secure floor space.

Ensure new product introductions are represented at launch and available in all premium partners.

Actively develop and expand the existing retail network, identifying new opportunities for growth.

Identify and establish new channels and partners for products like Globe and Turbo.

Ensure IBR partners are fully immersed in brand knowledge through various education initiatives.

Specialized Retail

Work with store managers, market managers, and the Retail Merchandising team to ensure the right product is represented in the assortment plan and inventory.

Maximize on‑hand inventory by coordinating timely building, flooring, and selling of all models.

Ensure full engagement in promotions across stores in the territory by adhering to sales guidelines and merchandising standards.

Lead education initiatives to enhance brand knowledge across all teammates.

Provide feedback on site blockers and opportunities to Commercial and Specialized Retail Leadership.

Specialized.com

Create a seamless rider journey by integrating click‑and‑collect and promotion programs.

Integrate Specialized.com into the overall channel strategy for a cohesive approach.

Other Responsibilities

Represent the company at industry events, trade shows, and related activities.

Gather and report customer feedback to improve products and services.

Utilize Specialized University training platform for product knowledge and sales techniques.

Analyze market conditions and competitor activities to support strategic decisions.

Log all retailer interactions using Salesforce.

Maintain a valid driver’s license and clean driving record.

Minimum Standards

Consistently meet or exceed sales goals for all retail channels within the designated territory.

Develop and maintain a visit schedule that ensures frequent contact with retailers.

Benefits

Competitive pay with annual performance‑based reviews.

Comprehensive healthcare plan options (PPO, EPO, HDHP, HMO).

Health Savings Account with employer contributions.

Dental and vision plans.

401(k) company matching up to $5,000 annually with immediate 100% vesting.

Company‑paid life and disability insurance.

Employee Assistance Program.

Generous vacation, sick, paid holidays, and volunteer time off.

Paid parental leave for birthing and non‑birthing parents.

Up to $9,000 annually in career development assistance.

Up to $250 annually in fitness and wellness reimbursement.

Industry Pro‑Deal discounts and perks.

On‑target earnings: $100k‑$110k annually.

We are committed to building a diverse and inclusive workforce where every teammate can thrive. We encourage candidates from all backgrounds to apply and help us continue to be the rider’s brand of choice.

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