Marketing Manager, Exchange Traded Funds

This role is part of the product marketing team for Columbia Threadneedle Investments US, reporting to Senior Manager, ETFs. In this position, you will play a critical role focused on creating awareness, driving growth, and managing content for our ETF product line. You will operate both strategically and tactically, working cross‑functionally with internal marketing colleagues, sales, product, investments and compliance to amplify product messaging across distribution channels.

Key Responsibilities

Create compelling marketing messaging supporting our ETF lineup that resonates with financial advisors and other target audiences. Apply messaging to marketing collateral that supports the lifecycle from awareness through consideration and purchase.

Maintain a suite of marketing materials that support the lifecycle. Ensure collateral is updated on a regular cadence. This will involve working with stakeholders across investments, product, marketing and compliance.

Establish connectivity across stakeholder teams to ensure marketing materials are effective. Establish metrics, measure results and use the results to make recommendations to enhance product specific marketing initiatives/programs.

Design, develop and execute implementation plan for complex product marketing programs/initiatives that support our ETF capabilities. Partner with internal or external partners to ensure execution of projects is on‑time, and within budget.

Build and maintain effective relationships across the organization to ensure alignment and connectivity of messaging. These teams will include Paid Media, Thought Leadership, and Digital along with external resources.

Required Qualifications

3-5 years of financial services marketing experience, including experience marketing ETFs to financial advisors

Bachelor’s Degree in Marketing, Communications or equivalent in a related field

Strong project management skills with demonstrated ability to manage multiple priorities and deadlines

Ability to take ambiguous or conceptual ideas and turn them into tactical campaigns

Excellent written and verbal communication skills

Proven ability to work with cross‑functional teams

Ability to translate complex concepts into easy‑to‑understand language

Ability to manage multiple projects simultaneously

Strong Microsoft PowerPoint skills; familiarity with Microsoft Excel

Preferred Qualifications

Experience with content and project management systems (e.g. Bloomreach, Seismic, Workfront, etc.)

Visa Sponsorship (applicants with a valid work authorization that does not require sponsorship are accepted)

Base Pay Salary
The estimated base salary for this role is $94,000–$129,000 per year. Total compensation may vary based on job‑related knowledge, skills, experience, and geographical work location. Most roles are eligible for variable pay in the form of bonus, commissions, and/or long‑term incentives. A comprehensive benefits program supports health, dental, life insurance, 401(k), vacation, and sick time.

Full-Time/Part-Time
Full time

Exempt/Non-Exempt
Exempt

Job Family Group
Marketing/Product Management

Line of Business
AMINV US Asset Management

Equal Opportunity Statement
Columbia Threadneedle is an equal opportunity employer. We consider all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, ancestry, age, physical or mental disability, medical condition, pregnancy, military status, veteran status, genetic information, citizenship, disability status, marital status, family status or any other basis prohibited by law. We are committed to fostering an inclusive and accessible recruitment process for individuals with disabilities. If you require a reasonable accommodation to participate in the application or interview process, speak to your recruiter to discuss how we can support you.

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