Marketing

Marketing & Comm Specialist – College of Education, Dean's Office
Job Title:

Marketing and Communication Specialist

Job Purpose:

Provide leadership in the design and development of marketing and public relations strategies. Lead the integration of all marketing efforts, including website, social media, publications, advertising, multimedia, and press releases.

Benefits

Generous Retirement Contributions: The State contributes 14.94% of your gross salary, and you contribute 3.68%, totaling 18.62% toward your retirement plan.

Exceptional Health & Prescription Coverage: Enjoy access to medical, dental, and vision insurance with competitive employer contributions, including four deductible options.

Paid Time Off: Benefit from ample vacation, sick leave, paid holidays, and paid winter closure.

Tuition Waiver: Employees and eligible dependents can take advantage of tuition waivers, supporting continuous education and professional growth.

Wellness and Employee Assistance Programs: Stay healthy with wellness initiatives, counseling services, and mental health resources.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Build and execute marketing strategy for the College of Education; establish goals and develop systems to track effectiveness.

Manage the College’s digital, print and multimedia creative content (websites, emails, newsletters, signage, brochures, magazines).

Manage College-level social media accounts and generate timely content.

Collaborate with stakeholders to achieve marketing goals (awareness, enrollment, retention, scholarships).

Assist in development and distribution of internal communications.

Support the College’s reputation through press releases, faculty/student highlights, and awareness marketing.

Develop or communicate informational programs to enhance favorable perceptions of the organization.

Prepare or edit organizational publications for internal and external audiences.

Create informational content that supports the University brand for print, web and social media formats.

Develop public relations strategies that influence public opinion or promote services.

Establish relationships with student groups, government, community, employee, public interest groups and media.

Identify trends or key interests and provide advice on staying current with techniques.

Provide website strategy and plan content updates regularly for the external college website.

Provide direction on presenting information and engaging audiences; write press releases and coordinate photo opportunities.

Coordinate special events to promote relations with students, alumni, retirees, and VIPs.

Arrange public appearances, lectures, contests or exhibits to increase awareness or goodwill.

SUPPLEMENTAL FUNCTIONS

Perform miscellaneous job‑related duties as assigned.

Attend and participate in training and other professional development activities.

Participate in performance‑related goal setting and achievement to meet personal and organizational goals.

COMPETENCIES

Attention to detail

Technical/Professional knowledge

Formal presentation skills

Strategic planning

Quality orientation

Analysis/problem identification

MINIMUM QUALIFICATIONS
Education:

Bachelor’s degree, preferably in Business, Marketing or related focus.

Experience:

At least 4 years of work‑related experience.

Licensure / Certification:

Valid driver's license with a motor vehicle record (MVR) compliant with the Driving for University Business SAP.

DESIRED QUALIFICATIONS

Experience in Higher Education Marketing:

Demonstrated experience developing and executing marketing and communication strategies within a college or university setting, with an understanding of academic audiences, enrollment goals, and institutional branding.

Proficiency in Digital Content and Analytics Tools:

Experience managing websites, social media platforms, email marketing systems, and CMS, along with ability to analyze performance metrics.

Strong Storytelling and Media Relations Skills:

Proven ability to create compelling written and multimedia content (press releases, feature stories, videos) and build relationships with media outlets and stakeholders.

REQUIRED APPLICATION MATERIALS

Cover letter

Resume or C.V.

Contact information for four work‑related references (references will only be contacted if you are selected as a finalist).

WORK LOCATION
On‑campus:

This position requires the successful candidate to be available to work on campus.

HIRING STATEMENT / EEO
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. In compliance with the ADA Amendments Act (ADAAA), if you have a disability and would like to request accommodations to apply for a position, please contact us at 307‑766‑2377 or email jobapps@uwyo.edu.

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