Digital Experience Strategist

## Digital Experience StrategistSpecific compensation will be based on candidate’s experience, skills, qualifications, commercial considerations, and other job-related factors permitted by law. At Russell Investments, salary is just one part of our compensation package. Our total rewards approach includes an annual performance bonus (subject to eligibility criteria) in addition to participation in our competitive benefits programs including healthcare, retirement, vacation, and wellbeing programs.The Digital Experience Strategist is responsible for owning and executing high-impact digital experiences that drive engagement, lead generation and measurable business growth. This role translates business strategy into digital strategy - delivering campaigns and ensuring flawless execution across web, email and digital platforms.

digital experiences are targeted, personalized, and aligned to clearly defined customer segments.

A core component of this role includes overseeing the digital marketing lead generation program and partnering closely with Marketing Operations to ensure **Key Responsibilities**

Develop and execute digital experience strategies aligned with business growth and lead generation objectives

Customer & Experience Design

Leverage customer insights, research, and behavioral data to inform tailored experience strategiesPartner with UX/UI teams to design seamless, segment-specific digital experiences

Lead analysis and stakeholder alignment on digital performance by segment and funnel stage, translating insights into measurable experience improvements

Establish digital experience and audience targeting standards

**Required Qualifications**

ideally with asset management or financial services experience.

7-10 years of experience in digital strategy or digital customer experience roles, Demonstrated experience defining and operationalizing audience segmentation strategies that drive proven business growth

Hands-on Experience with the Adobe Marketing Suite (AEM, Marketo, Target, CJA/AA)

Experience with analytics tools (e.g., GA4, Adobe Analytics, etc.)

Experience designing and operationalizing multi-stage workflows (e.g. event campaigns)

Strong analytical and strategic thinking skills
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