Digital Marketing Associate at Lafayette Hotels Portland, ME

Digital Marketing Associate job at Lafayette Hotels. Portland, ME.

Company Intro
Lafayette Hotels is expanding their marketing team! Are you a highly skilled and motivated individual with hands‑on experience and a desire to learn more about the digital marketing and hospitality space? Do you thrive in a dynamic and fast‑paced environment? If so, we have a space for you!

Lafayette Hotels is a family‑owned and operated company with over 30 hotels and restaurants throughout scenic destinations in Maine and New Hampshire. We are seeking a Digital Marketing Associate to join our growing team. We’re looking for qualified candidates to help support the email marketing, social media content creation, and overall digital presence for hotels and restaurants throughout different regions in Maine and New Hampshire.

The Lafayette family has been deeply involved in Maine’s hospitality industry for decades, emphasizing quality service, local community engagement, and a commitment to preserving Maine's natural beauty. The family’s business philosophy revolves around providing warm, welcoming accommodations while supporting sustainable tourism and fostering strong ties within the communities they operate.

Position Summary
Our marketing team works creatively and collaboratively on a daily basis. Our marketing department's goal is to improve communication and relationships with our guests and explore avenues to reach new potential guests. We interface with other members of the marketing team as well as property managers to develop strategy and craft our messaging for respective properties through digital marketing channels including email, social media, and our websites and other online platforms. Other projects may include Google paid advertising optimization, online listings management, and OTA channel improvements (Booking and Expedia, for example).

Our goal is to ensure that our broad online presentation for each property is clean, accurate, and attractive. This position is generally on‑premise at one of our southern Maine area properties and involves some travel to nearby properties for content collection and meetings with management.

Daily Duties

Build email marketing campaigns using an email marketing platform

Photo and video content gathering, creation, and editing for social media

Use Hootsuite to schedule social media posts for different businesses

Respond to social media messages and comments

Audit and update online profiles, listings, and photo content to ensure accuracy

Work with employees, guests, management, and relevant influencers to create engaging content

Create visual graphics in Canva as needed

Various digital marketing projects, planning, scheduling

Desired Skills

Experience with email marketing platforms (Revinate is a plus)

Creating reels and video content

Experience with Instagram, Facebook, and Pinterest; organic & paid

Google My Business, Bing Places, and TripAdvisor management is a plus

Graphic Design – Canva is essential; Adobe knowledge is a plus

Analyze analytics to curate high quality engaging content

Attention to detail and design on all platforms

Comfortable in front and behind a camera

Video editing – Adobe – bonus!

Requirements & Qualifications

Self‑Starter

Excellent organization and communication skills

Ability to manage multiple projects at once

Team Player

Friendly and service‑oriented attitude

Able to read and write English

Advanced computer skills

Bachelor's Degree

Lafayette Hotels is an affirmative action and equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, protected veteran or disabled status, or genetic information.

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