Senior Director of Digital Marketing

Senior Director of Digital Marketing - ABA Centers

Downtown Fort Lauderdale, FL HQ - Full-Time

This position is on-site in our Fort Lauderdale corporate office Monday-Friday.

Who We Are

We are a leading and rapidly growing provider of Applied Behavior Analysis (ABA) therapy, committed to delivering life-changing outcomes for individuals with autism and their families.

Our mission is to deliver life changing outcomes for people with Autism, and their families, through rapid access to care - including diagnosis and individualized applied behavior analysis therapy. We achieve this mission by expanding access to high-quality, compassionate care while driving measurable results. We are guided by core values that define how we work every day, People First, The Joy Effect, Data-Driven Excellence, Disrupt with Purpose, Celebrate Uniqueness, and Resilient and Responsible, ensuring we prioritize those we serve, create meaningful connections, continuously improve outcomes, challenge the status quo, and hold ourselves accountable to the highest standards.

Recognition & Awards

Our commitment to operational excellence, ethical leadership, and transformative care has earned our company and leadership national recognition from trusted sources, including:

Inc. 5000 - 25th Fastest-Growing Private Company in America (2025).
Financial Times - #5 on "The Americas' Fastest Growing Companies."
EY Entrepreneur Of The Year® U.S. Overall.
South Florida Business Journal's Top 100 Companies.
Florida Trend Magazine's 500 Most Influential Business Leaders.
Inc. Best in Business, Health Services.
About the Role

As the Senior Director of Digital Marketing, you will serve as the organization's top digital marketing leader, reporting directly to the Chief Marketing Officer (CMO). In this highly visible leadership role, you will define and execute the enterprise digital growth strategy across all channels, driving measurable demand generation, brand visibility, and patient acquisition outcomes across ABA Centers' national footprint.

You will lead a high-performing, multi-discipline digital team and act as the strategic owner of performance marketing, digital experience, marketing technology, and AI-enabled growth disciplines including emerging search and discovery ecosystems.

The principal functions of the position identified shall not be considered as a complete description of all the work requirements and expectations that may be inherent in the position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the position.

What You'll Do

Digital Strategy & Growth Leadership

Define and lead the enterprise-wide digital marketing strategy aligned to patient acquisition, brand growth, and revenue objectives
Own the end-to-end digital funnel strategy, optimizing across awareness, acquisition, conversion, and retention
Translate business priorities into scalable, data-driven digital campaigns that deliver measurable performance outcomes
AI, GEO & Next-Generation Search Leadership

Lead strategy for Generative Engine Optimization (GEO) to ensure strong brand visibility across AI-driven answer engines, generative search platforms, and large language model ecosystems
Drive AI Search (AEO) initiatives to strengthen discoverability across evolving search behaviors and conversational interfaces
Establish frameworks to optimize content, structured data, and digital assets for both traditional search engines and generative AI discovery systems
Evaluate and implement AI-powered marketing technologies that enhance targeting, personalization, content generation, and performance optimization
Stay ahead of emerging trends in generative AI, multimodal search, and AI-mediated consumer journeys
Performance Marketing & Channel Ownership

Oversee all digital performance channels including SEO, SEM, PPC, paid social, email automation, and CRM-driven lifecycle marketing
Drive continuous optimization to improve lead quality, conversion rates, and cost efficiency
Ensure consistent execution across enterprise, multi-location, and clinic-level marketing initiatives
Analytics, Measurement & Optimization

Own digital marketing measurement frameworks, attribution modeling, and ROI reporting across all channels
Build and institutionalize a culture of experimentation, A/B testing, and rapid optimization
Deliver actionable insights into the full digital patient journey, from first touch through conversion and retention
Budget & Resource Management

Develop, manage, and optimize digital marketing budgets across enterprise, regional, and clinic-level allocations
Allocate investment based on performance data, scalability, and strategic growth priorities
Leadership & Cross-Functional Collaboration

Lead, mentor, and scale a high-performing digital marketing organization across multiple disciplines
Partner closely with clinical operations, sales, analytics, and executive leadership to align marketing strategy with organizational goals
Influence senior stakeholders through clear, data-driven insights and strategic recommendations
Requirements

Education & Experience

Bachelor's degree required, MBA preferred
7+ years of progressive leadership experience in digital marketing
Proven success driving measurable growth in complex, multi-location or multi-brand environments
Technical & Functional Expertise

Deep expertise in performance marketing including SEO, SEM, PPC, paid social, and lifecycle or email marketing
Strong experience with marketing automation platforms such as HubSpot, Marketo, Salesforce Marketing Cloud, or similar
Hands-on experience with AI-powered marketing tools, automation platforms, and analytics ecosystems
Deep understanding of Generative Engine Optimization (GEO), including how content is surfaced, ranked, and synthesized by AI-driven search and answer engines
Strong knowledge of AI Search (AEO), modern SEO, and evolving discovery ecosystems
Advanced analytical skills with expertise in attribution modeling, performance tracking, and ROI optimization
Professional Attributes

Highly responsive, execution-oriented leader who thrives in fast-paced environments
Strong executive presence with the ability to influence senior stakeholders and cross-functional partners
Highly organized with the ability to manage multiple priorities under pressure
Proven ability to build, lead, and scale high-performing marketing teams
Strong communication and relationship-building skills across diverse stakeholder groups
Additional Requirements

Clean background and drug screening required
Willingness to travel 10 to 15 percent as needed
Benefits

Outstanding Benefits

21 paid days off (15 PTO days increasing with tenure, plus 6 paid holidays)
Flexible Spending Account (FSA) and Health Savings Account (HSA) options
Medical, dental, vision, long-term disability, life insurance, AD&D insurance, and GAP Plan (TransAmerica)
Generous 401(k) with up to 6% employer match
100% employer-paid maternity/paternity leave for up to 5 weeks
Tuition reimbursement up to $2,500 per semester
EAP (unlimited counseling 24/7), BeyondMed (discounts on wellness and elective healthcare services), PerkSpot (discounts on top brands), Pet Insurance (Nationwide), and On the GoGa wellbeing hub

ABA Centers is an Equal Opportunity Employer and is committed to building an inclusive workplace free from discrimination. We make employment decisions based on qualifications, merit, and business needs, and do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other protected characteristic under applicable law.

ABA Centers participates in the U.S. Department of Homeland Security E-Verify program.

We are committed to providing reasonable accommodation for qualified individuals with disabilities throughout the hiring process and employment. If you require assistance or accommodation, please let us know.