Senior, Search Engine Optimization

About Net Conversion
We're a data-obsessed marketing and analytics agency in downtown Orlando, driven by a relentless pursuit of 'more'—for our clients and ourselves. Our people are our differentiator, fostering a unique, award-winning culture (10+ times 'Best Place to Work') that champions disruptive thinking and work-life balance. We're not corporate—we’re better, and hopefully, you’ll learn why!

JOB TITLE
Senior, Search Engine Optimization Specialist

DEPARTMENT
Analytics

REPORTS TO
Manager, Web Tagging and Implementation

MAJOR PURPOSE
The Senior, SEO Specialist is responsible for driving organic growth and search visibility for a portfolio of clients by developing and executing data-driven SEO strategies. This role serves as a primary point of contact for clients, leading meetings, delivering actionable insights, and ensuring all work aligns with client goals and quality standards. The Senior, SEO Specialist combines technical expertise, including content optimization, schema markup, and site health troubleshooting, with strong analytical and communication skills to track performance, report on results, and continuously improve client satisfaction. As search evolves, this role also plays a key part in staying ahead of emerging trends, including Generative Engine Optimization (GEO) and AI-driven search visibility.

MAJOR RESPONSIBILITIES

Lead and manage partner SEO strategies, monitor KPIs and goal funnels

Stay up to date with search engine algorithm updates

Daily monitoring of important KPIs for SEO channel, including both internal and external data

Perform advanced keyword research to help guide content strategy

Provide recommendations to partners, execute, and manage strategies for content development in coordination with SEO goals - general and keyword specific

Lead link building efforts and work with outreach specialist to ensure a successful off-page link building strategy

Perform routine site audits for partners to identify technical SEO fixes and work within CMS (or with web developers) to ensure that website changes are QA’d and working as expected

Provide web analytics as needed to understand and diagnose performance shifts over time

Requirements
CANDIDATE SHOULD HAVE

Strong interest in Online Marketing and Analytics

Strong analytical mindset with an ability to think outside the box

Experience working with data and the ability to present insights in a clear and actionable way

Ability to work in a fast-paced team environment

Excellent written, verbal, and visual communication skills

EDUCATION & EXPERIENCE

Ideal BA/BS degree in Mathematics, Information Systems, Statistics, Economics, Marketing, Business, or related discipline

2+ years performing search engine optimization, preferably in an agency or multi-client environment

Strong working knowledge of GA4, Google Search Console, and SEO platforms such as SEMRush, Ahrefs, and Screaming Frog

Experience with Looker Studio or similar dashboard and reporting tools

Familiarity with schema markup, technical SEO troubleshooting, and content optimization

Experience with GEO or AI search visibility a plus

Both A/B testing experience and web analytics a plus

What does Net Conversion have to offer?
Competitive Salary

Paid medical at the base tier for the employee only

All the standard medical, dental, vision options

Unlimited PTO

60% STD at no cost to the employee

7 weeks Paid Parental leave after 1 years of service

Supplemental product options such as critical illness, cancer, hospital, life, and more

4% 401k Match

Optional/flex Hybrid work from schedule for those employees in our Orlando FL, Chicago IL or Charlotte NC office

Wellness Initiatives

Summer Fridays (office closes at 2pm)

Pet Benefits

3, 5 & 10 year anniversary milestone gifts

Net Conversion does not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. Net Conversion is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at jobs@net-conversion.com.

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