Paid Media Specialist

Paid Media Strategist

Location:

Remote

Schedule:

Full-Time | 9:00 AM – 5:00 PM PT

Employment Type:

Independent Contractor

Language requirement:

Advanced English C1
About the Company

This fast-growing digital marketing agency specializes in high-performance, data-driven media strategies across multiple channels. The company partners with brands to plan, execute, and optimize integrated campaigns that drive measurable growth and maximize return on investment.
With a strong focus on innovation, programmatic expertise, and strategic execution, the team operates in a collaborative and results-oriented environment where data, creativity, and performance intersect.
Role Overview

The company is seeking a highly strategic Paid Media Strategist to lead the planning, development, and performance oversight of integrated media campaigns.
This is a senior-level role focused primarily on strategy (≈80%), responsible for translating business objectives into clear media plans, KPIs, and budget allocation frameworks across multiple channels.
The role collaborates closely with execution teams, including programmatic media traders, ensuring campaigns are aligned, optimized, and delivering strong performance outcomes.
Key Responsibilities

Media Strategy & Planning
Develop full-funnel, integrated media strategies across programmatic, search, social, and traditional channels
Define audience targeting, channel mix, and budget allocation
Translate business goals into measurable KPIs (CPA, ROAS, reach, frequency)
Plan and manage approximately 15–20 campaigns annually
Multichannel Campaign Oversight
Provide strategic direction across platforms such as DSPs, Google Search, YouTube, and social media
Identify new opportunities through audience insights and market research
Ensure campaigns are aligned with performance goals and brand objectives
Vendor & Partner Management
Lead RFP processes and evaluate new media partners
Negotiate insertion orders (IOs) and manage vendor relationships
Oversee campaign pacing and budget allocation efficiency
Performance Analysis & Reporting
Monitor campaign performance and provide optimization recommendations
Deliver weekly performance updates and post-campaign reports
Recommend budget shifts based on real-time insights
Measurement & Attribution
Define tracking frameworks using tools such as GA4 and Google Tag Manager
Analyze attribution models to inform long-term strategy
Qualifications

Experience & Skills
5+ years of experience in media strategy, planning, or digital advertising
3+ years of experience in programmatic advertising
Proven experience managing large-scale media budgets ($1M+)
Strong knowledge of DSP platforms (e.g., The Trade Desk or similar)
Experience managing vendor relationships and RFP processes
Proficiency in GA4, Google Tag Manager, and analytics tools
Key Attributes
Strategic thinker with strong analytical capabilities
Data-driven mindset with the ability to translate insights into action
Proactive and autonomous
Strong collaboration and leadership skills
What Success Looks Like

Consistently achieving campaign performance targets
Maintaining efficient budget pacing across all campaigns
Proactively identifying optimization opportunities
Driving strategic direction while supporting execution teams
Opportunity

This role offers the opportunity to take ownership of high-impact campaigns in a fast-paced and growing environment. The Paid Media Strategist will play a key role in shaping media strategy, managing significant ad spend, and driving measurable business results.