Digital Marketing Program Manager

Digital Marketing Program Manager Location: Fort Wayne, IN Level: Salaried Division / Department: Marketing & Ecommerce / Marketing Programs Reports to: Director of Marketing Programs Travel: Up to 25% About the Role: The Digital Marketing Program Manager will be a key leader within our Marketing organization, responsible for developing and scaling a profitable, agency-style digital marketing program for Do it Best Group retailers. This role will create and manage a comprehensive, fee-based digital marketing offering that enables retailers to effectively execute lower-funnel and brand-building strategies across digital channels. This individual will combine strategic vision, hands-on digital expertise, and strong business acumen to build a program that drives measurable ROI for retailers while contributing to company revenue growth. The role requires deep knowledge of paid digital media, social media (paid and organic), content development, and digital analytics. Responsibilities include:

Lead the strategy, development, and execution of a scalable, revenue-generating digital marketing program for retailers

Build and manage a retail-facing “agency-style” offering including services, pricing, packaging, and go-to-market approach

Establish program KPIs, measurement frameworks, and ROI tracking at the retailer level

Own program P&L to ensure profitability and sustainable growth

Develop and execute lower-funnel paid media strategies (e.g., Google Shopping, paid search, performance media)

Lead paid and organic social media strategy, including campaign development, audience targeting, and performance optimization

Oversee content strategy and development across digital channels to support retailer campaigns and brand consistency

Partner with analytics teams to define reporting, dashboards, and actionable insights for retailers and internal stakeholders

Collaborate cross-functionally with marketing, ecommerce, merchandising, and field teams to ensure program alignment and adoption

Manage vendor and platform relationships (media partners, tech platforms, agencies as needed)

Lead go-to-market execution, including retailer onboarding, training, and ongoing support

Drive continuous improvement through testing, optimization, and innovation in digital marketing tactics

Stay current on digital marketing trends, tools, and best practices to evolve program capabilities

Education and Experience: Minimum

Bachelor’s degree in Marketing, Advertising, Communications, or a related field; equivalent professional experience considered

7+ years of digital marketing experience

Proven experience building, scaling, or managing marketing programs, including fee-based or agency-style offerings, ideally within a retail, agency, or multi-location environment

Demonstrated experience developing organic social media strategies and content, aligned to brand and business goals

Desired

Experience managing marketing budgets and demonstrating measurable ROI

Experience operating within a multi-brand organization

Experience in retail, franchise, or co-op marketing environments

Skills and Abilities:

Strong strategic and entrepreneurial mindset, with the ability to translate vision and insights into profitable, scalable, executable marketing programs

Deep understanding of digital marketing channels and performance drivers

Highly analytical mindset with the ability to interpret data, identify trends, and drive informed business decisions

Excellent project management and organizational skills

Excellent communication and presentation skills, able to convey complex ideas to diverse stakeholders

Detail-oriented with strong time management and execution discipline

Ability to influence and collaborate effectively with cross-functional internal teams and external partners or agencies

Hands-on expertise with paid media platforms, including Google Ads, Google Shopping, Meta, and similar channels

Familiarity with ecommerce and omnichannel marketing strategies

Benefits available to you:

Full insurance benefits package including Medical, Dental, & Vision

Paid time off to foster work/life balance

Profit sharing

Bonus Pay opportunities

Retirement funding opportunities

Education reimbursement

Health club reimbursement

Career advancement opportunities

About Do it Best Group Headquartered in Fort Wayne, IN, the Do it Best Group is the world's largest hardware, lumber, and building materials buying cooperative in the home improvement industry. With nearly $6 billion in annual sales, we support thousands of independently owned locations across the United States and in more than 60 countries worldwide. Partners in the company have the flexibility to operate under the Do it Best, True Value, or their own local store identities, offering a diverse range of branding options to best serve their communities. Culture: Each team member is valued as an individual - with their intrinsic value at the forefront. We prioritize your career growth through one-on-one training, conferences, tuition assistance, mentoring, and more. We encourage authentic relationships by hosting social events and fostering a culture where lasting friendships are made. In fact, the three most valued aspects of being a part of the Do it Best team are the culture, the compensation, and the level of fulfillment that each team member experiences from their role. Our Philosophy: Serving others as we would like to be served Our Mission: Making the best even better Our Goal: Helping members grow and achieve their dreams Please note that for this role, relocation assistance is not available. Candidates should be willing and able to work in Fort Wayne, IN without the need for relocation support. We encourage local candidates or those already planning to move to the area to apply.