Director - Brand Marketing & Communications (Maybelline DMI)

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Director - Brand Marketing & Communications (Maybelline DMI)

New York, NY, New York

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Permanent

New York

New York, NY

Corporate Affairs & Engagement

Full - Time

28-Apr-2026

Job Title: Director, Brand Cause Marketing & Communications - Maybelline DMI

Location: 10 Hudson Yards, New York, NY

Division: Consumer Products Division (CPD)

Reports to: AVP Brand Communications

Who We Are: For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

Our mission is to democratize the best of beauty, making it accessible and sustainable for all. CPD is the largest division within the L'Oréal Group, home to iconic brands including L'Oréal Paris (the world’s #1 beauty brand), Maybelline New York, Garnier, and NYX Professional Makeup. Join a team of 30,000 passionate professionals worldwide dedicated to bringing high-quality beauty to another billion consumers.

What You Will Do:

True beauty is defined by the impact we leave behind. We are offering a rare opportunity to lead a Brand Cause platform—a high-stakes, purpose-driven role that places a brand’s global influence directly at the service of helping others.

BRAND MARKETING – CAUSE MARKETING AND COMMUNICATIONS

Spearhead 360-degree global project management for the Brave Together mental health program to drive consistent brand impact and consumer engagement.

Build global strategy to scale program

Support development of consumer communications plan and market toolkit for deployment in partnership with countries - Advise and support local market launches and performance tracking

Work with advertising agency to create an annual ad campaign

Develop talent strategy and foster relationships with key talents to support cause

Work with top-tier talent and internal teams to develop advocacy strategy

Work closely with Social/Digital team to create relevant social assets for global and local channels

Build close relationships with NGOs and thought leaders to scale the program

Work closely with local market teams, regional teams and global CSR coordinators to guide in-market programming

Create KPIs for program success and lead reporting on the social impact of the program (# of beneficiaries), PR reach, advocacy reach, media results - aggregating information from all the countries

Monitor and be inspired by best practices on cause efforts from other brands to help guide ideas for strengthening the program

EVENTING

Work closely with PR agency and key agency partners to execute global eventing strategy

Liase with markets to secure participation and support for activation

Create cause-centric internal and external activations

Requirements:

Must have 5-7 years of experience in brand marketing, communications, PR

Experience in consumer package goods or beauty industry experience is preferred

PC Proficiency (Microsoft Suite)

Be able to sell ideas and work within a matrixed environment

Collaborative Skills – work with various types of stakeholders

Strong Project Management Skills

Strong Presentational Skills

Quantitative data analysis skills

Prioritization & Organization Skills

Strong Interpersonal Skills (written and oral)

Demonstrated L’Oréal Competencies: Leadership, Entrepreneurial Management, Achiever, and Innovator

Must be professional and energetic with a positive attitude

Has a strong passion for building a purposeful brand

What's In It For You:

Salary Range: $138,500 – $200,800 (Compensation is determined by work experience, education, and skill level).

Benefits: Medical, Dental, Vision, 401K, and a Pension Plan.

Hybrid Work: Up to 2 days per week work-from-home (subject to manager approval).

Time Off: Paid Company Holidays, Paid Vacation, Vacation Buy Program, Summer Fridays, and Volunteer Time.

Perks: VIP access to L’Oréal’s internal shop (discounted products) and a monthly mobile allowance.

Growth: Unlimited access to e-learnings, mentorship programs, and Lunch & Learn sessions.

Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

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