Coordinator, Digital Marketing UFC & ZB

TKO is seeking a skilled Coordinator, Digital Marketing UFC & ZB to join our team. The Coordinator will be responsible for supporting the execution of digital-first programs that deliver value to partners across the TKO Global Partnerships portfolio – specifically UFC and Zuffa Boxing. This role focuses on increasing brand awareness/perception, delivering on partner brand and business KPIs, and driving revenue growth and increased brand presence of commercial partners across TKO online channels, ensuring every output reflects efficiency, innovation, and excellence.

Responsibilities

Help to develop and execute comprehensive digital marketing strategies aligned with business goals

Support online campaigns across channels such as email marketing, social media, display advertising, and content marketing

Help to manage digital marketing budgets and ensure cost-effective campaign performance

Plan, execute, and optimize paid advertising campaigns

Support content creation for websites, email campaigns, and social media platforms

Optimize campaign performance, user experience, conversion and click through rates

Help to manage project timelines, budgets, and resources, ensuring efficient execution and delivery, including building media plans and social media strategy and scheduling

Develop and maintain strong relationships with clients and partners, understanding their needs and objectives to deliver tailored digital solutions

Collaborate with internal teams (Business Development, Partnership Marketing, Production, etc.), brand partners, external agencies, and vendors

Monitor and analyze performance using tools like Google Analytics and marketing dashboards

Identify and propose new opportunities for digital activations and partnerships that align with the UFC's business objectives

Stay up to date with digital marketing trends, tools, and best practices

Qualifications

Bachelor’s degree in Marketing, Business, Communications, or a related field

1-2 years of proven experience in digital marketing, online campaign management, media planning, media buying or digital media agency experience

Experience with analytics tools (e.g., Emplifi, Google Ad Manager)

Strong understanding of SEO, PPC, social media, email marketing, and content marketing

Excellent communication, project management, and analytical skills with the ability to prioritize tasks, manage timelines, and meet deadlines

Strong analytical and problem-solving skills, with the ability to measure and optimize project performance

Ability to work in a fast-paced environment and adapt to changing priorities

Preferred Qualifications

Certification in Google Ads, Google Analytics, or other digital marketing platforms

Experience with marketing automation tools and CRM systems

Knowledge of basic web development, graphic design and video editing principles

Experience working in the sports or entertainment industry

Knowledge of the MMA, boxing and the UFC Brand

Compensation
Hiring Rate Minimum
$21.00 hourly (minimum will not fall below the applicable state/local minimum wage thresholds)

Hiring Rate Maximum
$28.00 hourly

Equal Opportunity Employer
TKO is an Equal Opportunity Employer and complies with all applicable federal, state, and local laws regarding non-discrimination in employment. TKO makes employment decisions based on merit and qualifications, without considering an employee’s or applicant’s race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, marital status, veteran status, or any other basis prohibited under federal, state or local laws governing non-discrimination in employment in every location in which the Company has facilities. TKO also provides reasonable accommodations for qualified individuals with disabilities in accordance with the Americans with Disabilities Act (ADA) and applicable state or local laws. For information about Privacy and Information Security for TKO employment candidates, please review our Privacy Policy. For information regarding Terms of Use for this and other TKO websites, please review our Terms of Use.

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