Marketing Manager

Benefits

Bonus based on performance
Dental insurance
Employee discounts
Paid time off
Tuition assistance
Vision insurance
Job description

Company Overview
'The Learning Experience' is the nation’s fastest growing Academy of Early Education franchise, with over 450 centers across 29 states. We are dedicated to making a positive difference in the lives of children, their families, and communities through innovative early childhood education. Our core values emphasize an innovative mindset, collaboration, and community impact.
Summary:
We are seeking a Community & Enrollment Marketing Manager to support our 4 locations of early childhood education centers. All of the locations are in prime growth markets of the DFW Metroplex – Plano, Frisco, McKinney and Lewisville. This role is ideal for someone who is highly social, organized, creative, and deeply invested in the local community.
Responsibilities

Develop and execute comprehensive marketing strategies to increase community engagement and student enrollment.
Manage digital marketing campaigns across social media, email, and other channels.
Optimize online presence through SEO, content marketing, and analytics.
Collaborate with all 4 centers to tailor local marketing initiatives.
Analyze campaign performance and adjust strategies for maximum impact.
Coordinate with all 4 location teams to support enrollment goals.
Oversee marketing budgets and ensure efficient resource allocation.
Stay updated on industry trends to keep our marketing efforts innovative.
Actively represent schools in the community, attend events, build relationships with families and local businesses, support tours, and drive enrollment through in‑person engagement paired with strong digital marketing execution.
Community Outreach & Event Marketing

Attend and represent all four schools at a minimum of 10 local community events per month.
Examples include city festivals, library events, HOA events, kids’ activities, mom groups, school fairs, fitness centers, churches, local businesses.
Identify, schedule, and coordinate new outreach opportunities specific to families with children ages 6 weeks–6 years.
Track event ROI (leads collected, tours scheduled, enrollments generated).
Relationships & Partnerships

Local elementary schools & PTAs.
Pediatricians, OB‑GYNs, speech/OT clinics.
Gyms, swim schools, dance studios.
Real estate agents & apartment communities.
Tours & Enrollment Support

Support Directors with school tours, open houses, and enrollment events.
Ensure consistent, high‑quality tour experience aligned with our brand and values.
Follow up with prospective families via phone, email, or text.
Additional Support

Lead nurturing.
Waitlist management support.
Open house promotion and execution.
Social Media & Digital Marketing

Manage and create content for Instagram, Facebook, local parent/community groups.
Capture authentic content from the schools: classroom moments, events, teacher spotlights, curriculum highlights.
Qualifications & Experience

2+ years experience in childcare, preschool, or family‑focused marketing (strongly preferred).
Or community/event marketing with a strong local presence.
Schedule & Compensation

Full‑time role. Mix of weekday, evening, and occasional weekend events.
Compensation based on experience (salary + potential performance incentives). Salary range: $58,000.00 – $80,000.00 per year.

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