Category Insights Manager

Role Overview
The Category Insights Manager is responsible for delivering fact-based category analyses, insights, and recommendations that support customer-facing selling initiatives and internal decision making. This role partners closely with Sales, Marketing, and Category Leadership to translate data into clear, actionable insights that drive category growth. The Category Insights Manager operates with a strong execution mindset and serves as a key contributor, rather than the owner, of broader category strategy. This position focuses on execution, analysis and day-to-day customer and internal support.

Key Responsibilities
To Perform this job successfully, an individual must be able to perform each essential function.

Category & Customer Insights (Execution Focused)

Analyze customer, syndicated, and internal data to develop actionable category and shopper insights

Support category storytelling by consolidating trends, performance metrics, and fundamentals into clear insights and recommendations

Deliver objective, fact-based insights to support category growth opportunities, issue resolution, and performance improvement

Contribute analysis and insights for customer presentations, line reviews, and selling materials

Partner with Sales, customer presentations, and business reviews by providing category, competitive, and performance insights

Support selling initiatives through preparation of data, insights, and presentation materials

Participate in customer discussions as a category insights subject‑matter contributor, with guidance from senior leadership

Cross-Functional Collaboration

Collaborate with Marketing, Sales, and other internal teams to support category initiatives and business questions

Work with analytics, data, and BI resources to ensure accurate, timely, and consistent reporting

Contribute to cross-functional projects by providing analytical inputs and category insights

Project & Workflow Management

Manage assigned project timelines and deliverables to ensure on‑time execution

Handle multiple analytical requests and priorities simultaneously while maintaining quality and accuracyPerform ad hoc analysis as needed to support evolving business needs

Category Captain Role

Act as an Auto Retailer’s strategic category partner, leading category strategy, modular planning, and shelf optimization using objective, fact‑based insights to drive mutual growth.

Serve as the primary steward of category performance, translating shopper, market, and POS data into actionable recommendations that influence assortment, pricing, promotion, and space decisions.

REQUIRED KNOWLEDGE, SKILLS, AND ABILITIES

Strong analytical and problem‑solving skills

Ability to translate complex data into clear, actionable insights

Thrives in a fast‑paced environment

Effectively manages multiple priorities while maintaining accuracy and meeting deadlines

Collaborative, team‑oriented mindset

Strong organization and time‑management skills

Solid business acumen with attention to detail

Initiative driven and action oriented

MINIMUM EXPERIENCE, EDUCATION, AND CERTIFICATIONS

Bachelor’s degree required; MBA preferred but not required

4–7 years of experience in category management, insights, or commercial analytics (CPG or consumer goods preferred)

Proven experience supporting category insights, promotional analysis, and customer‑facing materials

High proficiency in MS Excel and PowerPoint; Power BI experience strongly preferred

Familiarity with syndicated data sources (e.g., Circana/Neilsen or similar)

Experience presenting insights to cross‑functional partners or customer teams

Demonstrated success working in a matrixed organization.

Solid experience in presenting ideas and concepts to varying seniority levels within an organization.

Proven track record of tangible impact to top/bottom line.

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