Online Marketing Specialist

About us
Talbots is a leading omni‑channel specialty retailer of women’s clothing, shoes and accessories. Established in 1947, we are known for modern classic style that is both timeless and timely, fine quality craftsmanship and gracious service. At Talbots relationships are key to our business; we hire individuals who bring new ideas to the table, understand smart risk taking and can enhance an already thriving culture. With a commitment to offer modern classic style for every body type, through a full range of sizes inclusive to every woman in your life.

About the role
This role will be primarily responsible for managing our paid social, affiliate, and display channels under the guidance of the Sr. Online Marketing Analyst on the Online Marketing team. They will manage and optimize all the core levers of the display, paid social and affiliate channels including campaign set‑up, partner management, bid and budget optimizations, creative development and trafficking, as well as performance analysis. This person will also be responsible for aligning campaign efforts with other internal teams and ensuring campaigns are set up with proper promotional messaging, as well as meeting performance objectives and benchmarks.

The impact you can have

Manage and optimize core levers of the display, paid social and affiliate channels including campaign setup, partner management, bid and budget optimizations, creative development, trafficking, and performance analysis.

Oversee Display program, managing retargeting and prospecting partners, ensuring ads traffic properly, campaign dates and budgets are correct, and creative assets are updated and sent to the right partners.

Develop an understanding of our Affiliate program, work closely with affiliate partners to review performance, manage the affiliate network, book placements, and optimize program/commissions based on results.

Assist with Paid Social program across various paid social partners, managing budget, optimizing bids, developing creative, trafficking ads and analyzing results, and aligning with brand team on social initiatives.

Help build and manage digital audiences across partners for new and existing customers.

Build and manage relationships with digital partners to keep up with the latest offerings, gain competitive and industry insights, and ensure campaign success.

Help test new channels, partners and audience segments for paid ad placement (e.g., Connected TV, Audio, Voice).

Know key digital KPIs (ROAS, CPA, CPC, CPM, etc.) and the process of pulling data from various ad platforms, third‑party tools and Adobe to gather and align data for analysis and insights.

Work with internal Analytics, CRM, Marketing and Creative teams to align efforts, manage resources and provide online marketing insights.

Have a basic understanding of the current digital landscape, emerging trends, top partners and synergies between channels.

You’ll bring to the role

Bachelor’s degree required; preferably in economics, business marketing, or a related field.

1‑2 years in an online marketing role.

Strong computer skills – proficiency in Excel is required.

Experience working with, analyzing, and interpreting data either in an academic setting or a related job function.

Creative skills and ability to write compelling search engine copy.

High attention to detail and superior time management.

Ability to manage multiple tasks and prioritize appropriately.

Excellent communication skills, particularly written.

Prior retail experience a plus.

Benefits

You will be eligible to receive a merchandise discount at select KnitWell Group brands, subject to each brand’s discount policies.

Support for your individual development plus opportunities for career mobility within our family of brands.

A culture of giving back – local volunteer opportunities, annual donation and volunteer match to eligible nonprofit organizations, and philanthropic activities to support our communities.

Medical, dental, vision insurance & 401(K).

Employee Assistance Program (EAP).

Time off – paid time off & holidays.

The target salary range for this role is: $50,000 – $60,000.

On‑site – This position works on‑site at least 4 days per week consistent with the needs of the business at our Talbots office location in Hingham, MA.

Location
Corporate Office – Talbots – Hingham, MA 02043

Equal Employment Opportunity
The Company is an equal opportunity employer and welcomes applications from diverse candidates. Hiring decisions are based upon a candidate’s qualifications as they relate to the requirements of the position under consideration and are made without regard to sex (including pregnancy), race, color, national origin, religion, age, disability, genetic information, military status, sexual orientation, gender identity, or any other category protected by applicable law. The Company is committed to providing reasonable accommodations for job applicants with disabilities. If you require an accommodation to perform the essential duties of the position you are seeking or to participate in the application process, please contact myHRSupport@knitwellgroup.com. The Company will not revoke or alter a job offer based on an applicant’s request for reasonable accommodation.

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