Paid Social Media Strategist

Paid Social Investment Lead
Hybrid out of our NYC office (or our Shelton, CT office)

What You’ll Do

Lead enterprise-level discussions around holistic paid social investment allocation, ensuring integration across the broader marketing mix

Develop a portfolio-wide approach to paid social by establishing clear, defensible enterprise POVs on strategy, channel prioritization, and budget allocation

Provide strategic oversight of paid social programs, serving as the primary liaison between agency partners and internal brand teams — with enough platform fluency to rigorously QA agency output

Drive access to and activation of advanced platform capabilities across Meta, TikTok, YouTube, LinkedIn, Pinterest, Reddit, Snap, and emerging channels

Monitor industry trends, platform updates, and best practices — synthesizing them into actionable ways of working and sharing them broadly across the org

Identify knowledge gaps among internal stakeholders and develop training and education approaches to ensure paid social best practices are understood and applied consistently

Hold agency partners to a high bar — fostering a collaborative relationship while driving accountability to performance and results

Ensure portfolio brands are operating at full capability within the social ecosystem — not simply maintaining presence, but actively competing for attention and outcomes

Serve as a trusted advisor and thought partner to senior leadership, helping shape each brand’s long-term paid social vision

Define and track clear KPIs for paid social investment across the portfolio, building roadmaps that connect today’s activity to long-term growth

Who You Are

A paid social native with 8–10+ years of experience, with deep expertise in Meta and TikTok and meaningful familiarity across other major platforms

At least 3–5 years of direct, in-platform experience — building campaigns, optimizing to KPIs, and translating performance data into stakeholder-ready reporting

A proven track record of developing and executing paid social strategies that deliver measurable, business-driving results

A strong cross-functional leader who can align internal stakeholders, influence without authority, and be the unifying voice in the room

Highly analytical, with the ability to interrogate campaign performance data and make confident, data-driven decisions

An excellent communicator — equally comfortable presenting a strategic POV to a CMO as you are diving into the weeds with an agency team

Compensation and Benefits
The salary range for this position is $104,000–$146,000. Compensation for this position varies based on a range of equal opportunity factors, including but not limited to role scope, level of experience, relevant skills, education and credentials, external and internal benchmarks for equivalent roles and experience, business sector, and geographic location. Compensation decisions are based on the specific facts and circumstances of each case. In addition to base salary, the total rewards package may also include, for eligible roles, bonus, and long-term incentive.

Edgewell offers competitive employee benefits, including medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs.

Equal Opportunity
Edgewell is an equal opportunity employer. We do all we can to create a collaborative and diverse global team, where good ideas can thrive, and our colleagues can learn and lead. We prohibit discrimination based on age, color, disability, marital or parental status, national origin, race, religion, sex, sexual orientation, gender identity, veteran status or any legally protected status in accordance with applicable federal, state and local laws.

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