Marketing Manager II - Consumer - Oncology

Marketing Manager I/II – DTC Patient Marketing
The Marketing Manager I/II – DTC Patient Marketing will be a key driver of Elahere® (mirvetuximab soravtansine‑gynx) direct‑to‑consumer and patient‑facing marketing strategies. The role focuses on developing, executing, and optimizing patient‑directed promotional programs and multichannel campaigns that connect women living with platinum‑resistant ovarian cancer to information about Elahere and FRα testing. The holder will bridge patient insights, brand strategy, HCP marketing, and media execution to bring the patient voice to the forefront of the Elahere brand.

Key Responsibilities

Patient Marketing Strategy & Campaign Execution:

Develop and execute integrated, multichannel DTC patient marketing plans aligned with overall brand strategy.

Lead development of patient‑facing promotional materials, including digital advertising, social media content, disease awareness campaigns, and patient ambassador/testimonial programs.

Champion patient‑centric messaging rooted in Elahere efficacy and safety, including OS benefit and the importance of FRα biomarker testing.

Develop DTC messaging frameworks that address the emotional and clinical journey of women with platinum‑resistant ovarian cancer.

Omnichannel & Digital Marketing:

Partner with digital/media agencies to plan, activate, and optimize paid digital campaigns.

Manage patient website content strategy and SEO/SEM initiatives.

Utilize data and analytics to monitor campaign KPIs and provide actionable optimization recommendations.

Patient Support & Access Integration:

Collaborate with patient services, market access, and patient support teams to ensure seamless integration of DTC acquisition tactics with downstream support.

Develop communications addressing patient barriers, including FRα testing access and out‑of‑pocket costs.

Cross‑Functional Collaboration:

Partner with HCP marketing to develop aligned messaging architectures reinforcing the provider‑patient dialogue.

Collaborate with Medical Affairs, Regulatory, Legal, Market Research, and Patient Advocacy to ensure compliance and patient‑centered messaging.

Serve as the patient marketing lead on the brand team, representing DTC strategy in brand planning and commercial leadership reviews.

Budget & Agency Management:

Manage DTC patient marketing budget, tracking, forecasting, and ROI measurement.

Direct and manage external agency partners, ensuring high‑quality work on time and within budget.

Insights & Market Intelligence:

Commission and synthesize patient‑level market research, social listening, and journey mapping studies.

Monitor competitive DTC activity and provide strategic recommendations to brand leadership.

Qualifications

Education:

Bachelor's degree required in Marketing, Life Sciences, Business, Communications, or related field.

MBA or advanced degree strongly preferred.

Experience – Marketing Manager I:

3+ years of marketing experience, with at least 2 years in pharmaceutical or biotech marketing.

Prior exposure to oncology, rare disease, or specialty patient marketing preferred.

Experience developing patient‑facing promotional materials and navigating regulatory/MLR review.

Experience – Marketing Manager II:

5–7+ years of progressive pharmaceutical marketing experience, with a minimum of 3 years in oncology or specialty DTC patient marketing.

Track record leading multichannel DTC campaign development and execution.

Experience working on ADC, biomarker‑driven, or companion diagnostic brands strongly preferred.

Prior ownership of patient marketing within a brand team, including agency leadership and cross‑functional alignment.

Skills & Competencies

Strong strategic thinking and business acumen.

Deep understanding of oncology patient journeys and health equity considerations.

Proficiency in digital marketing metrics, analytics platforms, and performance reporting.

Excellent written and verbal communication skills.

Ability to manage complexity in a cross‑functional environment and influence without direct authority.

Working knowledge of FDA promotional regulations, PhRMA guidelines, and the MLR review process.

High level of personal integrity, accountability, and commitment to AbbVie's values.

Benefits

Competitive base pay range (subject to location and role). Compensation may be adjusted within the stated range.

Comprehensive benefits package, including paid time off, medical/dental/vision insurance, and 401(k) for eligible employees.

Eligibility to participate in long‑term incentive programs.

Equal Employment Opportunity Statement
AbbVie is an equal‑opportunity employer and is committed to operating with integrity, driving innovation, transforming lives, and serving our community. AbbVie is an Equal Opportunity Employer/Veterans/Disabled. Applicants seeking a reasonable accommodation may refer to our accommodations policy. US & Puerto Rico applicants will be considered in accordance with applicable law.

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