Web Experience Optimization Lead

Overview
At Valley Bank, we believe in people's growth potential. We invest in it. We protect it. We focus it. For nearly 100 years, we've been the Bank that clients from every industry turn to for our expertise, strategies, and advice--building the kind of trust that can fuel every goal. We are the leading relationship bank built for growth--with over $60 billion in assets, 3,800 experts, and more than 200 consumer branches and commercial banking offices in communities across the US.

At Valley, we're all driven by an ambition that goes deeper than just having a job. That's why when you work for us, we make it our goal to help you focus on what drives you--working to turn your passions and strengths into assets you can use to propel your ambitions and build the professional legacy you want. Because when we say we're a relationship bank built for growth, that's not just reserved for our clients--that includes all our associates as well.

Responsibilities

Own the end-to-end experience from vision, execution, optimization and ongoing performance improvement for Valley.com and multiple ancillary websites for Valley sub brands.

Define and continuously evolve the website vision and roadmap, rooted in customer needs, brand strategy, and measurable business outcomes, prioritizing initiatives based on impact, effort, and data, balancing near term gains with long term platform health.

Identify emerging trends, technologies, and best practices to drive innovation across web platforms.

Leverage AI-driven solutions and advanced marketing tools to enhance personalization, automate workflows, and improve user experience.

Serve as Scrum Master for the web development team, facilitating sprint planning, daily stand-ups, retrospectives, and backlog grooming.

Maximize utilization and adoption of existing MarTech investments and drive optimization of Adobe Target, Segment CDP, Snowflake, Salesforce & Marketing Cloud and Adobe Experience Manager (AEM).

Partner with product marketing and creative to deliver compelling, high performing content that educates, engages, and drives action.

Oversee implementation and optimization of Adobe Experience Manager, Adobe Target, and related tools.

Manage relationships with multiple vendors, ensuring timely delivery and quality standards.

Utilize GA4 / UA360 and other analytics tools to monitor performance, identify trends, and inform decision-making and drive personalization and testing strategies using Adobe Target.

Ensure adherence to brand guidelines, accessibility standards, and regulatory requirements.

Required Skills

Strategic thinking with strong execution discipline.

Excellent communication and stakeholder management skills.

Strong analytical and problem-solving abilities.

Familiarity with SEO, UX best practices, and web accessibility standards.

Champion of AI-driven marketing tools and automation platforms.

Strong experience with Adobe Experience Manager, Adobe Target, and UA360.

Proven track record managing multiple vendors and complex web ecosystems.

Hands-on experience serving as Scrum Master in an agile environment.

Demonstrated ability to deliver creative excellence, lead content strategy, drive innovation, and execute deliverables.

Required Experience

Bachelor's degree in Marketing, Business or Marketing Technology or a Computer Science discipline and a minimum of 7 years' experience in digital marketing or marketing product management, with a focus on web platforms.

Preferred Experience

Background in data analytics or marketing performance measurement and experience in Banking or regulated industry.

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