Consumer Marketing Manager

The Planet Group

is seeking a

Consumer Marketing Manager

to join one of our well‑known global pharmaceutical client. This person plays an integral role in driving success by leveraging DTC strategies and best‑in‑class execution in support of the Migraine Franchise and the extended cross‑functional Consumer Team.

Pay : $70-75.88/hr depending on experience

Location : Hybrid in Florham Park, NJ or Mettawa, IL (Onsite T-TR)

Consumer Marketing Manager Responsibilities

Translate brand strategy into omnichannel marketing plans that reflect the positioning of the brand, while aligning to brand objectives

Pull through strategic direction for agency partners and internal stakeholders to deliver high-quality work on time, on budget, and in alignment with strategic goals

Utilize marketing skills to lead the creative development and deployment of insight-driven, channel-specific, and personalized content

Work closely with marketing team, media agencies and partners to build and optimize yearly media plans

Work with cross‑functional team to monitor channel performance, report on key metrics, and optimize campaigns to maximize ROI and engagement

Work with cross‑functional partners to enhance brand messaging and strengthen promotional claims within the label

Make proposals and recommendations based on business direction, market dynamics and data

Work with research/analytics teams to generate and analyze consumer data/insights to inform and improve audience focus and tactical execution

Maintain awareness of relevant market dynamics and trends, and the application on the franchise and business plans

Effectively communicate the strategy and objectives of your work to internal cross‑functional partners and sales leadership to drive brand business objectives

Consumer Marketing Manager Qualifications

Bachelor's Degree

Marketing experience with proof of building proficiencies in all marketing skills

Competency in core marketing capabilities such as creative development, translating analysis to insights, optimization across the marketing mix

Proven ability to lead and influence cross‑functional teams (internal and external), including timeline and budget management

Strong written and interpersonal skills

Self‑starter and proactive attitude

Strong collaboration skills

Success working in a matrixed organization to drive alignment to brand objectives

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