Social Media and Content Lead

BIXBI Pet|Louisville, CO|Hybrid (3 days/week in-office)

$65,000 - $80,000 + bonus potential|Full-time, salaried|Reports to VP of Marketing

Benefits: Health insurance, 401(k) with match, flexible PTO, bring your dog to work, free pet food

About BIXBI Pet
BIXBI Pet is a premium, independently owned pet food company based in Louisville, CO, on a mission to feed pets like family. Our full line - kibble, freeze-dried raw, wet food, treats, and mushroom supplements - is made with real, recognizable ingredients and sold at Whole Foods Market, independent pet stores, Chewy, Amazon, and natural grocery retailers nationwide. We're in a period of exciting growth, with a brand refresh underway and ambitious retail expansion plans for 2026 and beyond.

The Role
We're looking for a pet-obsessed Social Media & Content Lead to be the daily heartbeat of our social channels. You'll bring our brand platform to life across every channel - sparking conversations, building community, and finding the earned media moments that no ad budget can replicate. You're equal parts creator, community manager, and brand steward: someone who can think strategically and execute without waiting.

What You'll Do

Own our social presence across Instagram, TikTok, YouTube, Facebook, Pinterest, and LinkedIn - including content calendar, posting cadence, and channel strategy.

Concept, shoot, and edit short-form video content (Reels, TikToks, Stories) that authentically showcases BIXBI's products, ingredients, and brand story.

Manage community engagement: comment and DM responses, sensitive comment protocols, and response SLAs.

Source, manage, and direct a roster of UGC creators and micro-influencers in the pet space; provide creative direction to ensure content is on-brand and performance-driven.

Partner with our social media agency on paid campaigns - contributing creative inputs, reviewing performance data, and ensuring organic and paid strategies stay aligned.

Analyze and report on performance metrics; bring actionable insights and platform trend intelligence to the team proactively.

Support digital and retail asset creation (website, email, in-store materials) by providing social-first creative direction in partnership with our graphic designer.

Participate in product launch and retail win content - creating social content that supports both in-store sell-through and digital awareness.

Maintain BIXBI's asset library and uphold brand guidelines across all teams and agency partners.

What You Bring

5+ years in social media, content, or integrated marketing with social as your primary responsibility.

Proven track record building engaged communities and driving measurable audience growth for a consumer brand.

Ability to produce content end-to-end - shooting, editing, writing, posting - and collaborate seamlessly with agency partners.

Experience managing or collaborating with influencer and creator programs.

Strong copywriting and editing skills; impeccable attention to detail.

Confident on camera with a sharp sense of storytelling; comfort appearing in brand videos is a plus.

Gen Z-literate: you know what's trending before it hits the mainstream feed.

Proficient in Adobe Creative Suite, Canva, and mobile-native editing tools (CapCut, Final Cut, or similar); comfortable with AI tools as part of your production workflow.

Familiarity with Sprout Social (or similar), Meta Ads Manager, and Google Analytics 4.

Experience working across eCommerce, DTC, and retail marketing.

A genuine love of pets is a must. Experience with pet, food, or CPG brands strongly preferred.

Compelling portfolio with Reels and TikToks you can point to that drove measurable results.

Why BIXBI
We're a fun, rapidly growing Colorado company at a genuinely exciting moment - brand refresh, new retail partnerships, and a team that shows up every day passionate about doing right by pets and pet parents. We work hard, care deeply, and don't take ourselves too seriously.

BIXBI is an equal-opportunity employer.

#J-18808-Ljbffr