Regional Sales Manager

At Alpha Baking the Regional Sales Manager is an individual contributor role that works with a team of other Regional Sales Managers reporting to the Vice President of Frozen Foodservice. Regional Sales Managers at Alpha Baking are expected grow case sales in their respective territory above industry pace as well as managing established business relationships. Candidates must have the ability and willingness to travel approx. 3x monthly. Position is self-reliant with a large amount of autonomy in setting weekly activities while delivering on assigned goals and objectives.

Key Responsibilities

Territory Management, Develop annual business plans for customers maximizing opportunities, driving profitable growth, and managing to company objectives

Broker Management, set goals and activity metrics for a network of dedicated brokerage support agents

Negotiating Local Marketing Programs as well as implementation steps (slotting fees, allowances, deviations, bid management etc)

Utilize knowledge of your geography and relationships with key contacts to gain access to potential new customers presenting and gaining new distribution.

Monitor and report on market strength, distributor performance and financial viability

Collaboratively work to identify and penetrate regional customers "cold calling" and promoting company products

Identify and penetrate customer pipeline, via lead generation, professional networking, and distributor partnerships

Regular in market presence working with distributor partners to execute sales initiatives that deliver against key company growth goals

Ensure all distributor and customer Accounts Receivables are within company guidelines and monitor/verify its performance against the identified targets.

Provide input and feedback to cross functional teams such as Marketing, Research & Development, Customer Service, and Production.

Perform effective time and resource management while in market and within assigned budgets.

Proficient at reviewing and score carding activity from Customer Relations Management "CRM" applications

Job Specifications/Qualifications

Account Management

Basic Computer Skills (Basic working knowledge of how to use Outlook, Teams, Excel, PowerPoint, and Word)

Comfortable Public Speaking

2+ years of experience performing direct customer facing selling

2+ years of experience in the selling in the Food and Beverage industry preferred

Creative problem solving

Experience working in a distributor or brokerage environment preferred

Excellent interpersonal skills, high standing and abilities to manage relationships with business partners

Effective sales management and solution selling skills

Presentation Effectiveness: Ability to define business opportunities, gather supportive data, organize information, create, and present information to effectively influence key stakeholders

Strong Planning Skills: Ability to forecast, prioritize multiple projects and activities

Cross Functional Effectiveness: Strong understanding of effected stakeholders, impacts and outcomes, and appropriates communication strategies.

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