Creative Director (Remote)

Brand, Ecommerce & Digital Experience
Covercraft | Lloyd Mats | Boat Covers Direct

About the Role

Covercraft is seeking a Creative Director to lead creative strategy, brand execution, ecommerce experience, and digital design across our portfolio of enthusiast-driven brands, including Covercraft, Lloyd Mats, and Boat Covers Direct.

This role is responsible for overseeing the visual presentation and customer experience of our brands across ecommerce, digital marketing, merchandising, product launches, and sales support initiatives. The Creative Director will lead a small internal creative team, helping balance strong brand storytelling with performance-focused ecommerce execution.

This is a hands-on leadership role for someone who can provide high-level strategic direction while also helping manage execution, workflows, priorities, and creative quality across multiple brands and channels.

The ideal candidate understands how to build compelling digital experiences that drive engagement and conversion while also accurately representing products, materials, fitment, and craftsmanship. This role will work closely with Ecommerce, Marketing, Product Development, and B2B Sales teams to support both direct-to-consumer growth and wholesale/dealer initiatives.

What You'll Own
Lead creative strategy and visual direction across multiple ecommerce and enthusiast brands
Manage and mentor a team consisting of 3-4 designers
Oversee creative workflows, project prioritization, and production planning through Jira or similar project management systems
Ensure brand consistency and creative quality across all customer and dealer touchpoints
Own the visual execution and creative support for:
Ecommerce websites and landing pages
UX/UI direction and customer experience
Email templates and lifecycle marketing
Paid social and display advertising
Homepage banners and promotional campaigns
Product merchandising and storytelling
Video and motion creative
Photography direction and asset planning
Social media creative
Seasonal campaigns and national promotional calendars
Help manage and evolve the annual promotional and merchandising calendar across brands
Partner closely with Product Development teams to support new product launches and product positioning
Translate technical product features and fitment information into clear, compelling customer-facing creative
Support B2B Sales teams through dealer-facing creative, presentations, launch materials, merchandising assets, and sales collateral
Collaborate with Ecommerce and Merchandising teams to improve product discovery, navigation, filtering, merchandising, and onsite customer experience
Ensure products are represented in an exciting, authentic, and technically accurate way
Review and approve creative work for quality, accuracy, consistency, and brand alignment
Help improve creative operations, production efficiency, and asset organization
Occasionally support print advertising, packaging, trade show materials, and sales support initiatives
What We're Looking For

7+ years of creative leadership experience, preferably within ecommerce, consumer products, enthusiast brands, manufacturing, or direct-to-consumer environments
Strong portfolio demonstrating both brand development and performance-focused digital creative
Deep understanding of ecommerce UX/UI best practices and customer journey optimization
Experience managing and mentoring creative teams in fast-paced, multi-brand environments
Strong understanding of:
Ecommerce merchandising
Digital advertising creative
Email marketing design
Product storytelling
Responsive web design
Photography and video direction
Brand systems and creative governance
Ability to balance strong creative instincts with business, merchandising, and conversion goals
Experience working cross-functionally with Product Development, Merchandising, Ecommerce, and Sales organizations
Strong organizational and communication skills with the ability to independently manage priorities and deadlines
Experience managing workflows using Jira, Asana, Monday, or similar project management platforms
Bonus Points

Automotive, marine, outdoor, aftermarket, or enthusiast industry experience
Experience with Magento, Salesforce Commerce Cloud, or multi-platform ecommerce ecosystems
Familiarity with fitment-driven or highly configurable product catalogs
Motion graphics, video production, or photography experience
Experience supporting both DTC and B2B/wholesale business channels