Media Strategist & Partner Manager

The Media Strategist & Partner Manager is the engine behind our homebuyer media performance, ensuring our media partners are delivering, our targeting strategies stay ahead of the curve, and our clients always have a clear picture of what their media investment is doing. You'll manage the day-to-day relationships with our paid search, programmatic, and paid social partners while simultaneously driving the forward-thinking audience and channel strategy that keeps Happy Medium and our clients competitive.

This is a full-time role ideal for someone who is equally comfortable holding a vendor accountable in a QBR and building a targeting hypothesis from scratch. You thrive on being close to the data, love finding the insight hiding in a performance report, and bring the kind of curiosity that keeps a team from ever getting too comfortable with the status quo.

KEY RESPONSIBILITIES
Partner Management & Accountability

Serve as the day-to-day contact for our paid search (Google/Bing), programmatic display, and paid social (Meta) media partners

Hold partners accountable to performance, pacing, efficiency, targeting accuracy, and delivery against commitments

Lead partner reviews with sharp questions and clear expectations; synthesize reporting into insights the broader team can act on

Identify when a partner is underperforming and navigate those conversations constructively and directly

Homebuyer Targeting Strategy

Stay ahead of how audiences, platforms, and data signals are evolving in the homebuyer and housing finance space

Develop and test audience strategies across paid search, programmatic display, and paid social, including life event signals, mortgage intent data, and new-mover triggers

Build the case for new targeting approaches and bring recommendations to leadership and clients with confidence

Connect the dots across channels so our media ecosystem works together, not in silos

GA4 Analytics & Client Reporting

Serve as the agency's point person on GA4 — pulling regular performance reports for clients and translating data into plain-language takeaways

QA tracking setups to catch gaps or misfires before they become reporting problems

Build and maintain dashboards that give clients a clear, consistent view of what's working

Flag anomalies and trends proactively. If something looks off or an opportunity is surfacing in the data, you're the one who catches it

Team & Agency Contribution

Use modern tools and workflows to synthesize data, surface insights, and move faster than an agency our size has any right to

Document what's working so institutional knowledge stays with the agency, not individual people

Contribute to client conversations — you'll know our media strategy well enough to speak to it directly

IDEAL EXPERIENCE & ATTRIBUTES

3–6 years of experience in paid media, with real fluency across at least two of our core channels (paid search, programmatic, paid social)

Experience managing or collaborating closely with external media partners or vendors

Analytically sharp — comfortable pulling meaning out of performance data and translating it into clear recommendations, including in GA4

Strong communicator who can write a pointed email, run a tight partner review, and brief a client with confidence

A genuine interest in real estate, homebuyer audiences, or life-stage marketing — or the hunger to become an expert fast

Self-motivated and proactive; comfortable managing your own priorities in a fast-moving boutique environment

Naturally curious about what's next — in media, in data, and in how our category is changing

WHAT SUCCESS LOOKS LIKE

Media partners are held to clear performance standards with documented accountability processes in place within 90 days

At least two new homebuyer targeting strategies tested and evaluated within the first six months

Client GA4 dashboards are standardized, accurate, and delivered on a consistent reporting rhythm

Leadership spends less time managing media partner relationships and more time on growth

The agency's media capabilities are visibly sharper — in client results, in partner conversations, and in team confidence

Partner performance: 100% of media partners reviewed on a regular cadence with documented outcomes

Targeting velocity: Minimum of 4 new audience or channel strategies proposed and tested per year

Reporting accuracy: 100% of client GA4 reports delivered on time and free of tracking errors

Client satisfaction: Media-related client feedback remains positive; zero surprise performance issues

Agency leverage: CEO and client service team spend less time on media troubleshooting quarter-over-quarter

ENGAGEMENT DETAILS

Hours: 40 hours per week

Pay: $55,000.00 per year

Health insurance

Paid parental leave

Paid time off

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