Sales and Marketing Coordinator

The Sales & Marketing Coordinator supports lead generation, business development, and marketing initiatives that drive company growth. This hybrid role combines sales outreach, CRM management, trade show engagement, and digital marketing support. The position is based in Butler, NJ and requires 3 in-office days per week for candidates within 30 miles.

DUTIES & RESPONSIBILITIES
Sales & Business Development Support

Support the sales team by generating, qualifying, tracking, and reporting on inbound and outbound leads

Engage with prospects via phone, email, events, and trade shows to gather information and identify sales opportunities

Manage CRM activities including lead entry, updates, follow-ups, reporting, and pipeline tracking

Track lead sources, conversion metrics, and overall sales activity performance

Assist in the preparation of sales materials, presentations, and proposals

Collaborate with sales leadership to align marketing initiatives with revenue and growth goals

Actively sell to prospects, manage the sales process from lead to close, and earn commission on generated revenue

Marketing & Brand Development

Serve as the primary liaison with external marketing partners, tracking campaign progress and deliverables

Plan, coordinate, and execute marketing campaigns in partnership with sales and external vendors

Create, curate, and manage company content from concept to publication, including blogs, case studies, videos, and photography

Maintain and update blogs and case studies based on industry trends and relevant topics

Promote company initiatives and activity to internal teams and external audiences

Leverage social media to increase brand awareness, support sales initiatives, and grow targeted audiences by industry and geography

Innovate and execute digital marketing campaigns and brand initiatives aligned with business objectives

Identify, evaluate, and recommend trade shows, sponsorships, and industry events

Coordinate logistics and travel for trade shows, client interactions, and external events

Represent the company at trade shows and industry events to initiate conversations and capture leads

Monitor competitor activity and identify market opportunities

Analyze and report on marketing performance metrics, including campaign effectiveness, engagement & growth

Interpret Google Analytics and SEO performance data to identify opportunities for improved lead generation

Performs other duties as assigned
PERFORMANCE EXPECTATIONS

Marketing initiatives consistently support qualified lead generation and sales pipeline growth

Actively engage in selling, converting qualified leads into closed business, meeting or exceeding individual sales and commission goals

Sales teams receive timely, accurate, and well-documented leads that enable effective follow‑up

Trade shows and events produce meaningful prospect engagement, qualified leads, and actionable follow‑ups

CRM data is consistently accurate, up to date, and supports reliable reporting and sales forecasting

The coordinator operates as a trusted, proactive partner to sales leadership, contributing to alignment between marketing and revenue goals

REQUIRED SKILLS/ABILITIES

Strong sales mindset with a passion for building relationships and closing opportunities

Confident communicator comfortable speaking with prospects, clients, and executives

Ability to

connect marketing activity to sales outcomes

Excellent writing, communication, and presentation skills (samples may be requested)

Highly organized with strong follow‑up and time‑management skills

Comfortable working toward goals, deadlines, and performance metrics

Self‑motivated, competitive, and resilient

Professional demeanor in both virtual and in‑person environments

Adaptable and solution‑oriented when priorities shift

Enjoys learning and continuous improvement

Able to work independently while collaborating cross‑functionally

Adheres to Anserve’s core values

EDUCATION AND EXPERIENCE

Experience supporting or working closely with marketing teams preferred

Familiarity with CRMs, lead tracking, or sales pipelines strongly preferred

Working knowledge of digital marketing, SEO, and analytics is a plus

Compensation & Schedule

Salary range:

$45,000–$50,000 annually

Training Period:

The first

2 months

will involve shadowing our Director to learn our sales process, products, and client approach.

Commission Structure:

Months

3–4:

Independent sales with Director oversight; earn

5% commission on each sale

After

4 months:

Fully independent role with

10% commission on all sales generated

Work Hours:

Flexible and client-driven; candidates must be willing to work non‑traditional or occasional odd hours to accommodate client needs.

Responsibilities Split:

Approximately

25% marketing support and 75% sales , including outreach, follow‑ups, and promotional initiatives.

Benefits include medical, dental, vision, EAP, paid time off, paid holidays, and 401(k) eligibility.

SUPERVISORY REQUIREMENTS

None.

TRAVEL REQUIREMENTS

This position requires some travel (trade shows, in‑person client meetings, etc.).

PHYSICAL REQUIREMENTS
While performing the duties of this job, the employee is:

Regularly required to sit, talk, use repetitive motion, type, and hear.

Frequently required to stand, walk, and climb stairs.

ADA Disclaimer: In developing this job description, care was taken to include all competencies needed to successfully perform in this position. However, for Americans with Disabilities Act (ADA) purposes, the essential functions of the job may or may not have been described for purposes of ADA reasonable accommodation. All reasonable accommodation requests will be reviewed and evaluated on a case‑by‑case basis.

We are an equal opportunity employer and value diversity at all levels of the organization.

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