Account Executive, WKBW

Are you a motivated, competitive sales professional who thrives on winning new business and helping local brands grow? WKBW in Buffalo, NY is looking for a driven Account Executive to build relationships, close deals, and deliver impactful marketing solutions for local advertisers.

In this role, you’ll prospect, pitch, and partner with businesses to create results-focused advertising campaigns that reach the right audience at the right time. You’ll sell a powerful mix of broadcast and digital marketing solutions designed to drive awareness, engagement, and revenue.

Our offerings include social media advertising on Facebook and Instagram, Streaming Video (CTV/OTT), digital display, email targeting, and broadcast television — giving you a competitive portfolio to win in the marketplace and deliver real ROI for your clients.

If you’re goal-oriented, confident in your ability to sell, and excited by the challenge of growing accounts and building long‑term client partnerships, this is your opportunity to make an impact and grow your career.

WHAT YOU'LL DO:

Sell advertising solutions to local and regional businesses and advertising agencies

Apply the Scripps Sales Process (SSP) to analyze current and prospective customer needs and provide customized advertising solutions that deliver ROI

Facilitate the customer’s ability to take advantage of the full array of digital marketing options available, in addition to television commercial airtime sales

Independently prospect, secure appointments, perform needs analysis, develop customized solutions, present and close sales, and maintain new business from traditional and non‑traditional advertisers

Use ratings data, qualitative information and market trends to negotiate program ratings and advertising rates with agencies to maximize revenue and develop custom solutions for new advertisers

Serve as a trusted advisor with new and existing clients, provide best‑in‑class customer service, grow accounts, and gain additional business from referrals

Perform client services, including media availability negotiations, presentation preparation and delivery, copywriting, credit application and collection of revenue due

Manage a sales funnel using the Customer Relationship Management (CRM) system, monitoring and achieving key performance indicators and expected activity levels

Contribute to creative development of campaigns through client communication and needs analysis, storyboard and concept creation, and assistance in production aspects

Build and maintain strong client relationships, which may include entertaining prospective and existing clients

Perform routine administrative functions of a media salesperson, including make‑good resolution, continuous CRM updates with activity, account information, and pending revenue, and communication with sales leadership regarding account status

Perform other duties as assigned

WHAT YOU'LL NEED:

BS/BA in a related discipline preferred or equivalent years of experience

Generally 2+ years of proven sales success preferred

Experience in strategic account management, broadcast ratings and digital execution preferred

Valid driver’s license, good driving record, and ability to provide proof of insurance with the required company limits

WHAT YOU'LL BRING:

Highly self‑motivated and goal focused

Highly creative and innovative thinker

Strong influencing, selling and upselling skills

Effective teamwork and collaboration skills

Very strong analysis and data interpretation – able to translate needs and research data into sound marketing proposals

Exceptional verbal and written communication skills

Outstanding presentation abilities (in person/virtual, small/large groups, all levels)

Strong time management and organizational skills

Proficient with Microsoft Office (Word, Excel, PowerPoint)

Working knowledge of Google Workspace (Sheets, Docs, Slides) and virtual conferencing platforms (e.g., Skype, WebEx, Zoom, MS Teams)

WHAT WE'LL OFFER:

Uncapped sales commission

Monthly allowance for mileage and cell phone

Extensive Scripps Sales Process training

A career path to grow your professional experiences

Full medical, dental and vision benefits, as well as certain other health and wellness benefits

Retirement savings plan with company match

Other key company benefits include disability accident insurance, life insurance, ID protection, pet discount program, and employee assistance program. Additional benefit details and eligibility conditions will be provided upon hire.

COMPENSATION RANGE:
Annual Salary: $50,000.00 - $53,000.00 (Pursuant to state and local salary transparency laws, the salary range posted is specific to candidates who will perform this work in New York).

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