Marketing Coordinator

ABOUT SAN DIEGO FC

San Diego FC (San Diego FC) is the newest member of the MLS family. As part of the unique Right to Dream model and the Sycuan Tribe’s deep roots, we are proud to be building a San Diego-centric soccer organization that honors our history and celebrates emerging excellence.
We value community, diversity, and acting with purpose. We are looking for leaders at all levels to co-create the culture of a new organization that is built on the premise that you can discover, understand, and re-define excellence by nurturing talent and creating opportunity anywhere – specifically though soccer.
Position

The Marketing Coordinator will support the Marketing team in executing fan engagement initiatives, with a focus on Fan Club programming and event execution. This role will assist in planning and delivering Fan Club experiences, coordinating matchday activations, and supporting broader marketing efforts.
Working cross-functionally with Events, Partnerships, and Digital teams, this position will help execute integrated campaigns across email, web, app, and digital channels. The ideal candidate is highly organized, detail-oriented, and collaborative, with a passion for creating engaging experiences for fans while contributing to overall marketing initiatives.
Role and Responsibilities

Fan Club Management

Own and manage the SDFC’s Fan Club program, including Membership growth, engagement, and retention
Develop and execute Fan Club campaigns, communications, and exclusive experiences
Oversee Membership fulfillment, database management, and reporting
Plan, communicate, and execute Fan Club specific events and matchday activations
Matchday & Event Execution

Partner closely with the Events team to deliver engaging matchday experiences for youth and families
Manage Fan Club and grassroots activations on matchdays, including staffing and logistics
Support planning and execution of club-hosted community events
Marketing & Communications

Support the broader Marketing team across website, app, email marketing, paid media, and additional campaign execution
Assist with website updates, including page builds, content edits, and ongoing site maintenance
Provide general marketing support, including content updates, asset management, and campaign coordination
Maintain marketing calendars and assist in ensuring timely execution of campaigns and initiatives
Work with marketing team on persona-based communication
Qualifications

Bachelor’s degree in Marketing, Sports Management, Communications, or related field
1–3 years of experience in sports, events, community engagement, or grassroots marketing
Experience supporting or managing community-based programs such as loyalty programs, college/student programs, or similar fan engagement initiatives required
Experience working with youth programs, influencers, or soccer organizations is a plus
Strong organizational and project management skills
This role starts at $25.00 per hour. We invite all qualified candidates to apply. This is an opportunity to be a part of a great team building something meaningful for San Diego. We offer excellent benefits including multiple health plans, lifestyle & wellness plans, over 30 days of paid time off, and a 4% company match on your 401(k).
San Diego FC is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We strongly value student athlete safeguarding and do background screening and training for certifications.

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