Marketing Manager

LOCATION:

San Jose, CA (Hybrid; 2-3 days in office/week)

PAY RANGE:

$75 - $85/hr.

DURATION:

1 Year

Top 3 Skills

8+ years of experience in marketing, software, high tech, or management consulting environments

Hands‑on experience with B2B go‑to‑market strategies, including reseller and direct channel models

Experience developing and managing channel incentives, pricing programs, and partner enablement initiatives

Company
Our client is a global leader in creative software, offering innovative tools for digital media creation, design, and marketing.

Job Description
As a member of the Education Product Marketing team, you will be a key player in ensuring the success of next‑gen learners to express their ideas through digital creativity and fluency.

The Sr. GTM Manager for B2B Education is a critical member of the GTM team. This global role is at the center of the success of the team delivering growth for Acrobat Studio, Creative Cloud, Express, and more through the B2B Education business. You will demonstrate a deep knowledge of B2B and specifically channel GTM practices. Your ability to collaborate across internal teams to lead complex, cross‑functional initiatives will serve you well. Successful candidates will help craft the go‑to‑market strategy and plans, channel incentives, enablement, and pricing to drive expansion of this route to market, and ensure streamlined execution and operations against the strategy. You will own tracking, metrics, and reporting for the business segment and performance management, proactively engaging the wider team to resolve challenges and accelerate success.

Key Responsibilities

Drive field execution of go-to-market strategies by aligning cross-functional teams, enabling partners, and ensuring consistent engagement with target customer segments to accelerate growth

Identify opportunities for new growth and own the end‑to‑end rollout of key initiatives to support business growth

Understand the full picture and act as a GTM overlay to support other team members in managing the progress of programs

Partner cross-functionally to establish frameworks that deliver pipeline growth across offerings

Collaborate with Channel/Reseller Marketing, Sales, Finance, Operations, and Product teams to develop and execute plans that deliver quarterly and annual sales goals

Collaborate closely with Field/Partner Marketing to develop and deliver high-impact content for channel partners, including enablement materials, messaging frameworks, and call scripts tailored to partner needs and customer engagement strategies

Design and manage channel incentives and pricing models to support business objectives and drive partner performance

Engage with country and regional leaders around the world to localize GTM strategy and implementation for regional success

Qualifications / Experience

BS/BA with 8+ years in marketing, software, high tech, or management consulting

Proven leadership of cross‑functional B2B teams driving impactful business initiatives

Skilled in problem‑solving, strategic decision‑making, data‑backed advocacy, and strong communication skills

Global cultural awareness and collaboration with in‑region teams

Skills

Ability to automate routine tasks with AI

High AI literacy

Knowledge of B2B GTM - Reseller and Direct

Strong analytical and organizational skills

Education
BS/BA with 8+ years in marketing, software, high tech, or management consulting

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