Content Marketing Manager

Contrarian Thinking is building the largest media-powered investment company focused on Main Street businesses.

We help entrepreneurs buy, build, and scale profitable companies through content, education, advisory, and investments. Our content reaches millions of people every month across YouTube, Instagram, TikTok, X, LinkedIn, newsletters, podcasts, and live events.

We’re hiring a Content Marketing Manager to work across all content teams and platform leads to help our content perform better, convert better, and evolve faster.

This person is equal parts:

Creative strategist

Content operator

Marketing thinker

Trend spotter

Conversion-focused collaborator

You will work cross-functionally with writers, editors, producers, growth marketers, designers, and platform leads to develop stronger ideas, sharper hooks, better campaigns, and content that actually drives business results.

You are not just managing a calendar.

You are helping shape the ideas, positioning, distribution, and conversion strategy behind the content itself.

What You’ll Do
Work Across All Content Teams

Collaborate with platform leads across:

Instagram

TikTok

YouTube

X

LinkedIn

Podcast

Newsletter

Help improve content strategy, packaging, positioning, and campaign execution

Act as a connective layer between content, growth, and marketing teams

Help Content Convert

Identify how content can better drive:

Leads

Sales

Event registrations

Newsletter signups

Membership applications

Brand authority

Improve hooks, CTAs, story flow, proof, retention, and positioning

Think beyond views and focus on business outcomes

Develop New Ideas & Campaigns

Brainstorm high-performing concepts, series, launches, partnerships, and campaigns

Bring fresh ideas based on:

Trends

Audience behavior

Platform shifts

Cultural moments

Competitive research

Help turn founder insights into scalable content frameworks and repeatable series

Improve Cross-Team Execution

Help organize launch calendars, campaign coordination, and distribution plans

Ensure teams are aligned on messaging, goals, and priorities

Create tighter feedback loops between content performance and future strategy

Use Data + Instinct

Review analytics and identify patterns across platforms

Understand what content converts versus what only gets attention

Balance creativity with performance marketing thinking

You Might Be a Fit If You:

Understand both content and marketing deeply

Have experience working with creator brands, media companies, or fast-moving startups

Are obsessed with why content works

Have strong instincts around hooks, positioning, virality, and audience psychology

Can collaborate with creatives without slowing them down

Think in campaigns, not one-off posts

Move quickly and take ownership naturally

Understand internet culture and business audiences

Bonus Points If You:

Have worked on high-growth creator brands

Have experience with launches, funnels, or direct response marketing

Understand how to make content drive revenue, not just engagement

Have experience managing multiple stakeholders and creative teams

Know how to use AI tools to speed up ideation, workflows, and production

What Success Looks Like

Better-performing content across every platform

Stronger conversion from content into revenue

Faster and more aligned execution across teams

More original, scalable content ideas

Smarter campaigns and launches

Content that grows both audience and business simultaneously

Location
Full-time, in-office role at our Austin, Texas headquarters. Applicants must reside within a 1-hour drive of Austin or be willing to relocate.

Benefits

100% company-paid health, dental, and vision

100% company-paid short and long-term disability, life, and accident insurance

Unlimited PTO plus 8 paid holidays

Option to enroll in a 401(k) plan via Vestwell with competitive match options

Free access to all Contrarian Thinking programs and flagship communities

How to Apply
Send a resume plus a short Loom with visual info to explain:

Share visuals from a brand partnership you closed or managed that you're proud of. What was the creative idea, what was the deal structure, and how did it perform? What was your role throughout the process?

An AI content process, workflow, or dashboard you built. What was broken, what you changed, and the before/after. Walk us through it in your loom & show us how it works.

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