Marketing Manager - Physician

Job Description
We Provide Solutions. Patients and Physicians rely on our diagnostic testing, information, and services to help them make better healthcare decisions. These are often serious decisions with far reaching consequences, and require sensitivity, tact, and a clear dedication to service. It’s about providing clarity and hope.

The Physician Marketing Manager will work with Physician Marketing Executive/Senior, Director to ensure execution of Physician marketing plans.

This is a hybrid position based in Secaucus, NJ (3 days per week in office).

Responsibilities
Marketing Plan Execution & Strategic Leadership

Work with Physician Marketing Executive/Senior, Director to ensure execution of Physician marketing plan

Develop effective and efficient marketing strategies and related tactics based on deep understanding of customer channel

Design and execute integrated marketing programs across organic and paid channels, including, but not limited to, content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, and campaign performance analysis

Translate business objectives into actionable, insight-driven marketing plans across customer segments and channels

Synthesize voice-of-customer insights to identify demand barriers, customer needs, and market trends

Test-and-Learn Innovation

Design and implement initiatives to pilot new marketing approaches, channels, and messaging strategies (ex. always-on content strategy, account-based marketing, etc.)

Identify synergies where messaging aligns to the buyer’s journey and tailor to customer needs, call points, and demand drivers

Ensure alignment between national strategy and key regional opportunities to maximize relevance and performance

Enable regional teams with scalable program frameworks, messaging, and templates that can be customized for local execution

Measurement, Performance & Spend Effectiveness

Refine strategies based on performance insights, engagement metrics, and evolving market dynamics

Analyze campaign performance and translate data into actionable insights and clear business impact

Leverage tools such as Mixpanel for UTM tracking and custom PowerBI dashboards to monitor engagement

Manage marketing budgets across team initiatives, ensuring efficient and effective spend allocation

Stakeholder Relationships & Communication

Build relationships and partner with internal (business partners, peers) and external stakeholders (key industry players, agencies and vendors)

Serve as a strategic partner across business functions to ensure cohesive, collaborative marketing execution

Enable commercial teams through clear communication, and delivery of tools, resources, and insights that support customer engagement and business growth

Qualifications

Education Required - Bachelor’s Degree, Business degree preferred

Work Experience: Minimum 5 years success in a marketing role; 3+ years in healthcare industry preferred; Healthcare technology experience a plus

Up to 25% business travel required

Experience with Salesforce, Seismic, Eloqua, and/or Demandbase platforms preferred

Team oriented – ability to motivate and work well with diverse, cross functional teams and in a matrix environment

Excellent project management skills, including management of agencies and vendors to ensure execution

Superior communication skills including ability to develop superior slide presentations and deliver formal business presentations

Initiative – ability to independently problem solve and find resolutions

Strong strategic thinking and analytical skills to synthesize market/customer insights into prioritized marketing opportunities

Strong capabilities in analyzing data to demonstrate quantifiable opportunities or results

Core marketing capabilities to design marketing strategies and tactics to maximize opportunities

About The Team
Quest Diagnostics honors our service members and encourages veterans to apply.

While we appreciate and value our staffing partners, we do not accept unsolicited resumes from agencies. Quest will not be responsible for paying agency fees for any individual as to whom an agency has sent an unsolicited resume.

Equal Opportunity Employer: Race/Color/Sex/Sexual Orientation/Gender Identity/Religion/National Origin/Disability/Vets or any other legally protected status.

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