Complex Director of Sales | Hotel Zoso & Palm Mountain Resort

Complex Director of Sales | Hotel Zoso & Palm Mountain Resort
Hotel Zoso, 150 S Indian Canyon Dr, Palm Springs, California, United States of America

The Perks

Salary Range: $110,000 to $125,000 DOE

Get Paid Daily (Make any day payday)

Paid Time off & Holiday Pay (Because Balance Matters)

Benefits - Medical, Dental, Vision, Disability, 401K

HSA/FSA Plans - with employer contribution

Values Based Culture (#OMGLIFE)

Culture Add (Creating Space for Fresh Perspectives)

Referral Bonus (Get Paid to Recruit)

Discounted Lodging, Dining, Spa, Golf, and Retail (Yes, Discounted Travel!)

Employee Assistance Program

Committee Participation Opportunities (Fun, Philanthropic, Diversity/Equity/Inclusion)

Task Force Work Opportunities (Grow your career in idyllic locations across the globe)

Online Learning Platform to Help You Grow!

Third Party Perks (Including discounts on Pet Insurance, Rental Cars, Movie and Concert Tickets, Theme Park and Attractions & so much more)

Our Commitment to you
People never forget how you made them feel. Maya Angelou’s famous statement serves as a rallying cry throughout Columbia Hospitality and fuels our collective drive – and success.

Our people are our purpose, and our brand is our people. We seek extraordinary individuals who drive our brand promise of Creating Exceptional Experiences. We are a people‑first organization, ignited from the inside to succeed on the outside. We are a tight‑knit, inclusive, values‑driven team and we trust one another to have each other’s backs. We show up every day with open hearts, an inclusive mindset, and a genuine respect for those around us. We have fun, grow together, and strive to leave a positive lasting impression on everyone we meet.

Position Summary
The Hotel Complex Director of Sales is responsible for leading the strategic sales, catering, and revenue generation efforts for a multi‑property hotel portfolio. This role drives overall market share, occupancy, ADR, RevPAR, and profitability through proactive sales leadership, business development, team management, and client relationship strategies.

The Complex Director of Sales provides overall direction and leadership for the sales and events team while collaborating closely with the Managing Director and operational leadership to achieve property goals. This position oversees group, corporate, catering, membership, sponsorship, transient, and local business development efforts while ensuring alignment with company standards, financial objectives, and guest experience expectations.

What you'll do
Strategic Leadership & Revenue Generation

Develop and execute strategic sales plans, group business strategies, and annual departmental budgets.

Drive revenue growth across guestrooms, meetings, catering, events, and ancillary revenue streams.

Establish departmental objectives, production goals, deployment strategies, and individual performance targets.

Analyze market trends, competitive intelligence, and property performance data to adjust strategies and maximize profitability.

Conduct industry research and forecasting to anticipate future business volume and market conditions.

Oversee group yielding efforts in partnership with property leadership.

Ensure accurate forecasting, pace reporting, owner reporting, monthly closing reports, and financial analysis summaries.

Maintain accountability for achieving departmental revenue goals and adjusting strategies when targets are not being met.

Lead initiative‑taking sales efforts across multiple market segments: association, corporate, government, SMERF, tour and travel, corporate business travel, and local catering business segments.

Develop and maintain strong relationships with key clients, community organizations, city officials, tourism partners, and industry associations.

Serve as the primary support for group sales outreach, negotiations, contractual review, planning, and service execution.

Negotiate contracts and ensure compliance with company standards and profitability expectations.

Represent the hotels at industry events, trade shows, networking functions, and community engagements.

Drive prospecting activity, lead conversion, and account development to support long‑term revenue growth.

Hire, train, mentor, and develop sales and event team members while identifying future leadership potential.

Conduct regular one‑on‑one meetings, monthly department meetings, and quarterly evaluations.

Develop and implement ongoing departmental training programs.

Foster a culture of accountability, urgency, collaboration, and customer service excellence.

Provide coaching, recognition, corrective action, and performance feedback in a respectful and constructive manner.

Lead and influence teams through strong emotional intelligence, communication, and conflict resolution skills.

Ensure departmental compliance with accounting procedures, deposits, billing, and accounts receivable standards.

Maintain departmental systems and standards, including sales and event platform administration.

Collaborate with operations, revenue management, and marketing teams to align business strategies and guest experience initiatives.

Prepare and manage budgets, forecasts, pace reports, and P&L analysis.

Ensure strong communication and collaboration across all hotel departments.

Key Performance Indicators (KPIs)

Revenue Goal Achievement

Occupancy Growth

ADR & RevPAR Performance

Group & Catering Revenue Production

Market Share Growth

Lead Conversion Ratio

New Business Development

Client Retention & Repeat Business

Forecast Accuracy

Additional job functions may be assigned based on the property’s business needs as determined by the General Manager and Seattle Support Center Leadership.

What You Bring

Minimum 3–5 years of hospitality sales leadership experience, preferably within a multi‑property or complex environment.

Strong expertise in hotel sales, catering, event management, negotiations, and revenue strategy.

Proven ability to achieve revenue goals and lead high‑performing teams.

Strong financial acumen with experience managing budgets, pace reporting, forecasting, and profitability analysis.

Exceptional leadership, communication, presentation, and interpersonal skills.

Ability to analyze market data, identify trends, and adapt strategies quickly based on market conditions.

Proficiency in Microsoft Office Suite and hospitality sales/event platforms.

Strong contract negotiation and client relationship management skills.

Ability to travel as needed for client meetings, industry events, and business development opportunities.

Core Competencies

Strategic Planning

Business Development

Financial Acumen

Critical Thinking & Problem Solving

Work Schedule

Typical schedule is Monday‑Friday; weekends or holidays may be required based on business needs.

Fine Print
Columbia Hospitality, Inc. is an equal opportunity employer committed to an inclusive environment without regard to age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable law. We strive for excellence in every position within the company and select the most qualified people who embrace our service philosophy and these values.

We are an Equal Opportunity Employer committed to a diverse and inclusive workplace. All qualified applicants will receive consideration for employment without regard to any protected status under federal, state, or local law.

Don’t meet every single requirement? At Columbia Hospitality we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may just be the right candidate for this or other roles.

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