SY 2627 Digital Storytelling Assistant

Job Description
The Digital Storytelling Assistant is responsible for producing engaging multimedia content that highlights student success, innovative teaching practices, and the daily impact of district programs. Working along with the Marketing and Communications Manager, this individual will spend significant time in schools capturing authentic moments that showcase student growth, Project-Based Learning (PBL), and the vibrant culture of the school community.

Key Responsibilities
Marketing Strategy & Development

Develop and execute strategic marketing plans to achieve organizational goals for fundraising, enrollment, or other advancement initiatives.

Conduct market research and competitor analysis to identify target audiences and develop effective marketing messages.

Oversee the creation and management of high-quality marketing materials across various channels (print, digital, social media, etc.).

Implement data-driven marketing campaigns to track performance and optimize strategies for maximum impact.

Communication Management

Develop annual communication plans that align with the district’s strategic goals (e.g., highlighting academic milestones, bond initiatives, or student achievements) and keep stakeholders informed and engaged.

Oversee the creation and distribution of internal and external communication materials, including newsletters, press releases, and website content.

Serve as the organization's spokesperson for local, regional, and national media outlets. Prepare talking points for leadership and coordinate press conferences.

Utilize survey data and community sentiment analysis to refine messaging and outreach strategies.

Develop and maintain protocols for emergency and crisis communications. Act decisively to provide clear, timely, and reassuring information to stakeholders during challenging events.

Brand Management

Protect and promote the district’s brand identity across all media, ensuring consistency in messaging, tone, and visual standards.

Oversee the organization's website, ensuring it is user-friendly, informative, and up-to-date.

Manage social media channels, creating engaging content and fostering online communities.

Track engagement metrics across platforms to identify what resonates with the community and adjust strategies for maximum reach.

Monitor brand sentiment and address any negative perceptions proactively.

Team Leadership & Collaboration

Provide leadership and direction to the marketing and communication team.

Collaborate with other departments (e.g., People, Schools, and …) to ensure integrated marketing and communication efforts.

Facilitate partnerships with community organizations, local businesses, and parent groups to strengthen the district's connection to the broader public.

Manage budgets for marketing and communication activities.

Qualifications

Bachelor's degree in Marketing, Communications, Public Relations, Journalism, or a related field.

Minimum 3-5 years of experience in marketing and communication leadership, public relations, corporate communications, and educational marketing.

Proven track record of developing and implementing successful marketing campaigns.

Experience in managing and developing marketing and communication teams.

Physical Requirements

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the functions.

The person in this position needs to be able to move about inside and outside the school or office throughout the workday.

The candidate is expected to attend conferences, meetings and training sessions both virtually and in person within the Region.

Work Environment

Reports to work Monday-Friday.

Typical school or office environment with frequent interruptions.

Travel Requirements

Ability to travel to work location.

Compensation and Benefits
Salary is based on years of experience, educational background, and level of expertise.

As a full-time KIPP Kansas City employee, you are eligible to participate in all KIPP Kansas City benefit plans. We offer a comprehensive range of benefits with competitive rates, including medical, dental, and vision options, as well as life insurance, fertility, and disability plans.

KIPP Kansas City is committed to the professional growth and development of our staff. We provide numerous opportunities for advancement, ongoing professional development, and leadership training to help you achieve your career goals.

Equal Employment Opportunity
KIPP Kansas City provides equal employment opportunities for all applicants and employees. As an equal opportunity employer, we hire without consideration of race, religion, creed, color, national origin, age, gender, sexual orientation, marital status, veteran status, or disability.

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