Digital Account Executive - WSB TV

Job Title: Digital Account Executive - WSB TV

Position Overview
WSB-TV is seeking a Digital Account Executive to join their evolving sales team. The primary goal is to identify and qualify high‑potential client opportunities to partner with Cox Media Group and our full‑service digital agency. You will partner with businesses to grow and thrive through comprehensive digital marketing campaigns utilizing our advanced digital marketing services.

Essential Duties and Responsibilities

Proactively identify and connect with qualified prospects to maintain a full sales pipeline.

Generate revenue through the development of new accounts.

Generate revenue by growing existing advertising revenue from current accounts.

Prepare, analyze, and develop marketing initiatives that achieve digital revenue goals.

Research, prospect, market, cold‑call, present, and close. Own the sales cycle from prospect to close with support from our Customer Experience team for post‑sale service.

Execute sales tactics, implement marketing strategies, and deliver effective sales presentations with passion and consistently secure business.

Closely follow market trends.

Communicate with customers proactively via phone, video conference, email and in‑person.

Conduct face‑to‑face customer meetings to present detailed digital marketing solutions.

Utilize CRM to record all sales activity efficiently.

Minimum Qualifications

Previous outside sales experience and a strong competitive drive.

Results‑oriented individual who strategically pursues business with energy and drive.

Ability to execute sales tactics, implement marketing strategies, and deliver effective sales presentations with passion and consistently ask for the business.

Subject‑matter expertise in the digital advertising ecosystem, customer attribution, and the latest industry trends.

Tech‑savvy with solid computer skills.

Valid driver’s license and clean driving record.

Preferred Qualifications

BA/BS degree with a minimum of three years of media sales, account management, or buying experience.

CMG is an equal‑opportunity employer. All qualified applicants will receive consideration without regard to race, color, religion, sex (including pregnancy), sexual orientation, gender identity or expression, national origin, age, veteran status, disability, genetic information, or any other characteristic protected by applicable law.

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