Travel required: up to 10% of time.
Hybrid work arrangement.
Work Visa Sponsorship is not available for this position.
Digital Data Strategist
We are excited to invite applications for the position of
Digital Data Strategist
within our Global Digital Applications Team. This role partners closely with our Digital Marketing and CRM teams to deploy advanced technologies that optimize and scale our digital engagement programs—driving more precise targeting and deeper engagement with professionals, customers, and consumers.
What you’ll do:
Lead Architect & Strategy:
Serve as the lead technical architect for Salesforce Data Cloud and Marketing Cloud, defining global standards, best practices, and scalable end-to-end customer experience solutions.
Data Modeling & Governance:
Own the global consumer and professional data models, ensuring seamless integration, governance, and scalability across multi-channel platforms and international markets.
Cross-Functional Partnership:
Partner with Digital Marketing, Commerce, and Analytics teams to design data architectures that support integrated campaigns, customer acquisition, and performance reporting.
Technical Implementation:
Drive the end-to-end implementation and expansion of the marketing tech stack, including Salesforce, Google Cloud Platform, SAP (Gigya), and Adobe Experience Manager.
Audience & Automation Insights:
Perform advanced data analysis and modeling to ingest first‑party data, identifying new audience targets and developing automated capabilities to boost user engagement.
Agile Project Leadership:
Execute complex engagements using Agile/SCRUM methodologies, managing vendor and agency relationships while providing expert technical documentation and knowledge sharing.
Basic Qualifications:
8+ years of IT experience, specializing in a minimum of 4 years of end-to-end implementation and support for Salesforce Marketing Cloud and Salesforce Data Cloud (Data 360).
4+ years of hands‑on experience developing complex data integrations to ensure seamless connectivity across marketing ecosystems.
Proven ability to apply Agile methodologies and sprint‑based development to efficiently manage project lifecycles, backlogs, and technical delivery.
Expert at manipulating large, complex datasets using SQL and Excel to derive actionable business insights and drive data‑informed decision‑making.
Highly proficient in leveraging the Google Workspace suite to facilitate real‑time collaboration and documentation across global teams.
Preferred Qualifications:
Experience with Google Cloud Platform including BigQuery, and Apache Airflow, Cloud Functions, Apigee/API gateway, and middleware development.
Hands‑on platform experience on Salesforce Marketing Cloud, and/or other SFMC ecosystem platforms.
Experience leveraging and implementing additional marketing technology including Google Analytics 4 and SAP Customer Data Cloud (Gigya).
Experience leading large full‑life‑cycle implementations and/or implementing integrated solutions including other SFMC ecosystem technologies, cloud‑based marketing solutions, integration services and data modeling.
Excellent verbal and written communication skills as well as customer relationship building skills.
Strong organization skills with the ability to navigate between complex projects with many stakeholders.
Compensation and Benefits
Salary Range: $106,400.00 – $155,000.00 USD. Pay is determined based on experience, qualifications, and location. Salaried employees may also be eligible for discretionary bonuses, profit‑sharing, and long‑term incentives for Executive‑level roles.
Benefits include a comprehensive package with medical, dental, vision, basic life insurance, paid parental leave, disability coverage, and participation in the 401(k) retirement plan with company matching contributions subject to eligibility requirements. Additional benefits include a minimum of 15 vacation/PTO days (hourly employees receive a minimum of 120 hours) and 13 paid holidays. Paid sick leave is adjusted based on role and location in accordance with local laws.
Our Commitment to Inclusion
Our journey begins with our people—developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.
Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.
Reasonable Accommodation
Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.
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Digital Data Strategist
Colgate, Piscataway, NJ, USA
Pay: $106,400-$155,000/yr
Job type: Full Time