AD, Marketing Strategy - 2 positions - Myotonic Dystrophy

Job Description Summary
The Integrated Marketing Organization has a rare opportunity to shape the launch of a breakthrough therapy and make a meaningful difference for patients in the neuromuscular rare disease community. As an Associate Director, Marketing Strategy, you will define and drive the launch and ongoing marketing strategy for a priority brand, partnering closely with the Marketing Director to deliver the strategic insights that power customer‑centric planning and execution across the Integrated Marketing & Customer Experience organization. Working hand‑in‑hand with cross‑functional partners, you will bring the brand platform to life by identifying, testing, and validating compelling creative concepts, translating strategy into integrated campaigns, experiences, and lead assets that resonate with HCPs and patients.

This position will be located in East Hanover, NJ or Cambridge, MA and will not have the ability to be located remotely. Relocation may be possible and requires necessary approval. This position will require up to 20% travel as defined by the business (domestic and/or international).

Key Responsibilities

Partner with the Director, Marketing Strategy, to develop a cohesive and integrated brand marketing strategy and campaign grounded in customer insight for a new launch

Establish brand-relevant behavior-based strategies, create engaging and relevant content and concepts for adaptation into personalized and tailored experiences

Share and embed knowledge on best practices to engage HCPs and patients and change behavior across the full brand lifecycle

Implement best in class professional promotion and digital marketing strategies that align to brand goals and maximize business results.

Ensure HCP and Patient Personal Promotion and Digital plans are appropriately implemented and optimized.

Support and deliver an integrated plan for the brand to achieve the Product strategy and objectives; define resourcing required and managing the allocated budget for HCPs, collaborating effectively across strategic partners including Novartis Patient Support and Communications and Engagement

Drive excellence in developing the assets and ensure a holistic ecosystem of channels that deliver impact and engagement to enable adaptation across the end‑end experience, partnering closely with the Customer Experience Planning and Optimization team

Drive the understanding of market conditions and competitive readiness.

Provide business requirements and input into selecting the agency (AoR) for brand marketing and partner with Operations to maximize agency relationships

Essential Requirements

Bachelor’s degree in related field is required; Master of Science, PharmD or MBA preferred

Minimum of 5 years of experience in commercial Marketing

Minimum of 3 years of demonstrated experience of leveraging data, analytics, and customer insights to drive personalization at scale in the US market

Experience supporting a new function or launch brand

Experience in supporting high performing brands in highly competitive categories within the US; recent launch experience for blockbuster specialty treatments preferred.

Strong cross‑functional leadership and ability to collaborate effectively with various stakeholders and teams including Product, Communications, Legal, Regulatory, Compliance and Global

Excellent written and oral communication skills with the ability to effectively communicate complex ideas and information to a range of audiences and stakeholders

Desirable Requirements

Rare disease with neuroscience and/or neuromuscular therapeutic area experience

Multi‑functional experience in either the pharmaceutical or healthcare industry; experience in consumer‑packaged goods is also a plus

Skills Desired

Agility

Asset Management

Commercial Excellence

Cross‑Functional Collaboration

Customer Orientation

Healthcare Sector Understanding

Influencing Skills

Leadership

Marketing Strategy

Negotiation Skills

Operational Excellence

Priority Therapeutic Areas Expertise

Product Lifecycle Management (PLM)

Product Marketing

Stakeholder Engagement

Stakeholder Management

Strategic Partnerships

Salary Range
$152,600.00 - $283,400.00

EEO Statement
The Novartis Group of Companies are Equal Opportunity Employers. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, sex, national origin, age, sexual orientation, gender identity or expression, marital or veteran status, disability, or any other legally protected status.

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