Digital Media Specialist (FB + Google Ads / YouTube)

USAHello is a nonprofit organization that provides free information and online classes for
immigrants in multiple languages. Our work helps millions of people navigate life in the U.S.
Right now, many immigrant communities are looking for trustworthy information about safety,
immigration changes, and their rights. USAHello helps get that information directly into
communities through multilingual digital outreach.
We are seeking a temporary part-time Digital Media Specialist to support this work through
paid media and YouTube content. This role will work closely with the Director of Content &
Communications on strategy, reviews, and approvals while independently managing execution
within existing workflows and campaigns.
Position details

Remote contract role
Looking to hire ASAP through the end of July
Estimated 16 hrs/week with flexible schedule
Compensation: Approx. $3,000/month based on agreed-upon deliverables
Open to splitting into two roles: Paid Media Specialist and YouTube/Video Specialist
Responsibilities

Paid media
Create plain language copy and visual assets that are clear, trustworthy, and relatable
Build, launch, monitor, and optimize Facebook ad campaigns
Manage Google Ad Grants campaigns and account compliance
Adapt campaigns quickly in response to changing news and safety information
Manage multiple active campaigns while prioritizing urgent work
Prepare partner-facing performance updates
Light Facebook page management (supported by a volunteer)
Expected weekly output:
1 new Facebook campaign + ongoing account management
1 Google Ad campaign/ad update + ongoing account management
Video and YouTube
Produce one YouTube video per week
Draft scripts based on topics and existing resources for review
Record, edit, and post videos
Oversee YouTube channel management and SEO improvements
Requirements

Paid media
2+ years of experience managing FB Ads Manager and Google Ads/Google Ad Grants
Strong understanding of Meta audience management and campaign optimization
Ability to approach outreach through a public information and community trust lens rather than a commercial sales approach
Canva proficiency
Video and YouTube
Experience with YouTube publishing and video workflows
Comfortable on camera
Understanding of YouTube channel management and SEO
General
Fluent in Spanish
Ability to work independently and manage deadlines in a fast-paced environment
Strong organizational and prioritization skills
Comfort adapting quickly to changing priorities and news cycles
Experience using AI tools responsibly within content or marketing workflows
Passion for supporting immigrant communities
Preferred
Nonprofit experience
Familiarity with Slack and Asana
Ideal candidate

Highly reliable and responsive
Comfortable making judgment calls independently
Detail-oriented without getting stuck in perfectionism
Able to balance speed, accuracy, and sensitivity
Comfortable working with performance metrics and optimization
Applying

Use our Google Form to upload a resume and answer questions (uploads will require a Google account)