Vice President, Sports Marketing (Contract)

Vice President, Sports Marketing

Publicis Sports, the sports marketing division within Publicis Media, is searching for a Vice President, Sports Marketing. This is a hybrid role, requiring four days in-office each week at Wingstop HQ, Dallas Fort-Worth, TX. The Vice President, Sports Marketing acts as a senior leader and expert on sports partnerships. They advise Wingstop marketing teams and business leaders on building cultural equity and marketing the brand calendar. They also focus on growing and measuring return on investment and achieving objectives through programs targeted to sports and entertainment fans.
Responsibilities:
Play the role of integrator between external partners, agency partners and internal collaborators, including: brand and enterprise marketing executives, local market Brand Partners, channel managers, event managers and other internal constituents in support of marketing and business development programs
Take an active leadership role in shaping, evolving, and operationalizing Wingstop's sports partnership strategy, ensuring alignment with enterprise brand priorities and business objectives
Act as a primary senior subject matter expert on the rules, regulations, policies and customs of teams, leagues, and other sports and entertainment organizations, as well as the rights and benefits received from partners, and how those assets are implemented
Champion cross-functional collaboration demonstrating effective approaches and information sharing within the area of partnership marketing
Ensure all marketing rights and benefits are improved to their fullest potential to support marketing and business goals. Discover new and creative methods to apply rights and benefits to achieve marketing and business goals.
Support marketing and business programs by influencing necessary agency resources responsible for implementing rights and benefits acquired through partnership negotiations
Provide input into all creative materials generated in support of partnership programs to ensure all materials adhere with partner rules and regulations and resonate with sports and entertainment fans
Lead day-to-day project management around execution of sports marketing partnerships across property and media channels with agency partners
In partnership with agency partners, write and deliver sports marketing strategies and oversee the translation of these strategies into final recommendations and implementation plans
Participate in sports strategy work sessions and discussions
Motivate and influence a brand team in the creation, development and execution of strategies, solutions, tactics and programs
Maintain superior knowledge of the dynamic marketplace/brand needs in order to react quickly to identify unique opportunities for revenue growth
Demonstrate problem solving and intervention when necessary
Qualifications:
Minimum 12+ years Sports Marketing experience
Core proficiencies include: Sports property relationships, and strategy consulting
Past work in Basketball and Soccer a plus
Bonus experience includes media buying and/or planning
Demonstrated ability to understand and deliver on ideas and activation plans rooted in client business strategies and objectives
Experience in an agency environment a plus
Strong presentation development (PowerPoint) and Excel proficiency essential
Strong written and verbal communication skills a requirement
Demonstrated ability to think strategically
Experience working with analytics and measurement preferred
Be a self-starter who works well in a fast-paced, team-oriented environment
Proven ability to lead and interact with people at all levels of an organization, fostering strong cross-functional teamwork and results
Compensation Range: $71.80 - $114.97 hourly.