Creative Brand Lead

We’re hiring a

Creative Brand Lead

to take a once‑in‑a‑decade rebrand from agency hand‑off and scale it across every surface — video, web, campaign, deck, social. One job: make every Latent asset unmistakable on first glance.

What you’ll own
You will own the visual and creative expression of Latent—reporting to the VP of Brand. Crucially, this role is about building and scaling creative systems using a new intelligence workflow we've built, enabling everyone in our company to build world‑class assets in seconds.

1. Own creative on key campaigns

Set the visual direction for ABM, paid, lifecycle, partner, and product launches

Partner with growth and product marketing so creative is built for a campaign — never produced in isolation

Maintain a single, coherent voice across video, web, and social

2. Run roll‑out of rebrand across surfaces

Take the new brand system from agency hand‑off into the company's bloodstream

Apply it across web, deck, sales, paid, social, video, recruiting, internal using our internal AI system

Stand up a brand‑asset library: templates, decks, components, files, that any team can pull from

Educate teams on how the brand works and why each rule exists

3. Support events and customer demand campaigns

Direct the creative for flagship events, webinars, and field marketing activations

Build high‑conversion creative systems for demand gen, from email to physical event booths

Standardize event visual identity to ensure Latent stands out in crowded industry halls

4. Support website refreshes

Lead the rebuild of latenthealth.com on the new brand system from our agency

Partner with growth on funnel‑aware page architecture and conversion surfaces

Stand up the visual system that makes our pages feel like Latent end‑to‑end

5. Scale design system for ads and social

Help us design a system that scales for our ads and social campaigns by persona

Direct the social‑content program with a social team carrying day‑to‑day cadence

Approve the editorial line — customer storytelling, partner spotlights, founder content

Use the social orchestrator pattern from Latent Studio — one brief, multiple contender directions, the strongest ships

6. Defend visual coherence across the company

Run brand‑consistency reviews across every outbound asset

Catch generic SaaS patterns before they ship

Mentor cross‑functional teams (sales, recruiting, product) on the brand system

How we work

We actively use AI tools to accelerate execution across every function

We work closely across growth, product marketing, sales, PX, and RevOps

We value rapid experimentation and new ways of working

This is a role for someone excited to rethink how creative is done, not replicate traditional agency playbooks

What success looks like

A brand system in active use across every team — not a deck on a shelf

A creative output that competitors and partners notice and copy

Video and web work that move pipeline, not just look good

Every campaign, every surface, every asset is unmistakably Latent

You’ll do well here if

You've spent 10+ years in brand, creative, or design leadership at high‑growth B2B or consumer companies — and you've scaled at least one brand from rebrand into the bloodstream of a company

You have strong directorial chops across video, web, and campaign — not just static design

You have an unusually high taste ceiling and an unusually low tolerance for generic

You ship fast, often, and on‑brand

You're comfortable directing agencies, contractors, and in‑house teams on a single visual system

You actively use AI tools to extend creative output

You believe brand is a system, not a vibe — and you're confident operating across strategy and execution

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