Sr Product Marketing Manager, Value Realization:

Job Title Primary Skills: Customer Success, Program Management, Data Collaboration, Account Management, Marketing Strategy (Expert, Expert, Advanced, Expert, Advanced) Contract Type: W2 Duration: 12+ Months Location: Remote Pay Range: $65 - $70 per hour on W2
Job Summary This role is designed to drive post-sale value realization and adoption of our Real-Time CDP Collaboration solution. You will partner with cross-functional teams to lead adoption initiatives, develop impactful marketing assets, and support valuable partnership activities for sell-side partners. Success will be measured by increased customer adoption, effective collaboration, and the development of compelling product marketing materials.
Key Responsibilities Drive adoption of Real-Time CDP Collaboration through match-making, account-based activations, and strategic customer advising.
Develop and update impactful marketing assets, collaborating with product, product marketing, and sales teams.
Support partnership activities to deliver value to sell-side partners and drive advertiser demand.
Review ongoing customer results and learnings to foster continued collaboration.
Contribute to product-led adoption initiatives and research emerging industry needs.
Must-Have Skills Proven experience in driving product adoption programs and achieving ongoing active usage.
Demonstrated success in program management and collaborating with cross-functional stakeholders.
Ability to translate technical capabilities into clear customer benefits and value.
Domain/Industry Experience Advertising technology or marketing technology, with a strong preference for experience in programmatic advertising, media buying/planning, or launching/managing data collaboration applications
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