Vice President, Analytics – Digital Performance & Commerce

Job Description
The Vice President, Analytics is responsible for leading data-driven decisioning across media, digital experience, and online conversion performance for key client accounts.

This role will focus on driving digital commerce outcomes, including online conversion, site optimization, and integrating media (Search/Social) with on-site user behavior (Adobe Analytics / GA4) to maximize business results.

The Vice President will design and lead modern measurement and optimization strategies that connect traffic acquisition to on-site engagement and transaction outcomes (orders, bookings, revenue).

Responsibilities

Lead end-to-end digital performance strategy, connecting media investment to on-site behavior and conversion outcomes

Own and analyze online conversion funnels (visit - browse - add to cart - purchase), identifying opportunities to improve conversion rate and revenue

Leverage Adobe Analytics / GA4 to identify drop-off points, behavioral trends, and optimization opportunities

Partner cross-functionally with media, product, UX, and client teams to improve website and app performance

Translate media performance (Search, Social, Programmatic) into measurable business outcomes such as ROAS, CPA, revenue, and transactions

Lead Search and Social performance strategies focused on converting traffic into revenue, not just driving visits

Develop and implement testing strategies (A/B testing, experimentation) across both media and site experience

Drive continuous optimization of digital journeys through data-driven insights and actionable recommendations

Oversee integration of media, site analytics, and customer data sources

Serve as a senior strategic partner to client leadership, advising on decisions that improve digital revenue and customer experience

Qualifications

10+ years of experience in digital analytics, performance marketing, or e-commerce analytics

Strong hands‑on experience with Adobe Analytics and/or GA4, particularly in analyzing conversion funnels and user behavior

Proven track record optimizing digital experiences to improve conversion rate, revenue, and customer acquisition

Experience leveraging paid Search and/or Social as direct drivers of online transactions

Background in digital-first or transaction-driven businesses (e-commerce, travel, delivery platforms, marketplaces, or QSR with online ordering) strongly preferred

Experience collaborating with product, UX, and engineering teams to improve site/app performance

Familiarity with experimentation frameworks (A/B testing, incrementality, etc.)

Strong leadership, stakeholder management, and communication skills

Benefits
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. The benefits package includes medical coverage, dental, vision, disability, 401k, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

Compensation Range: $168,150‑$241,605 annually.

All your information will be kept confidential according to EEO guidelines.

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