MARKETING OFFICER (COMMERCIAL LOB'S & B2B) - MARKETING DEPARTMENT- FIRSTBANKPR

yAt FirstBank PR, we strive to be trusted advisors to our clients, and our employees are the ones that ensure we deliver on our promise of excellence in personalized customer service. Our more than 3,100 employees in Puerto Rico, the Virgin Islands and Florida share a passion for excellent customer service. We are proud of our team because they are continuously surpassing our client’s expectations.

Do you have a passion for helping customers, building relationships, and delivering extraordinary, personalized customer service? If your answer is yes, FirstBank is the number one place for you.

A Brief Overview
The Marketing Officer is responsible for developing, implementing, and optimizing comprehensive marketing strategies that support the Bank's commercial business lines, including digital platforms and acquisition objectives. This role oversees tactical execution, budget management, promotional efforts, communication development, website updates, and reporting to strengthen business performance and ensure compliance with regulatory standards, audit requirements, and brand guidelines.

The position requires B2B marketing experience, strong project management, cross‑functional collaboration, analytical capabilities, digital marketing knowledge, and the ability to deliver high‑quality execution in a fast‑paced environment.

What You’ll Need to Succeed

Develop 360 marketing communications plans and budgets in line with the business units’ products and services goals.

Develop and manage annual marketing plans to support commercial products and services, including Business Digital Banking.

Execute integrated marketing communications across educational and business events, digital media, traditional media, content channels, bank‑owned properties, and paid
on‑paid platforms.

Manage communication development for Relationship Officers, supporting sales tactics, onboarding programs (e.g., DBA accounts), special initiatives, and product launches.

Execute marketing communications efforts in a timely and efficient manner and oversee the production of communication materials and advertising pieces.

Monitor and optimize the Digital Marketing strategy across all digital channels: e‑mail marketing, social media, display advertising campaigns, corporate website, and internal channels.

Cross‑functional collaboration and special projects.

Provide ongoing status updates, performance analysis, and recommendations to business units and marketing leadership.

Support special projects and corporate communications initiatives as assigned.

Monitor performance results, including business outcomes and marketing KPIs to ensure alignment with strategic objectives.

Maintain open and constructive dialogue and working relationships with business units, direct supervisor, team members, advertising agencies, and partners.

Review and analyze the execution of marketing communications efforts every quarter and keep metrics for all campaigns, activities, programs, and events to inform future recommendations (ROI, market shares, media SOV & SOI).

Maintain a budget for the respective brand, businesses, products, and services, and provide analysis and information to the business on a timely and regular basis.

Manage the marketing budget, ensuring optimal acquisition costs, ROI improvements, and accurate planning.

Lead accruals, invoice processing, expense validation, and monthly checkbook reporting.

Generate monthly, quarterly, and ad‑hoc reports on budget, leads, campaign performance, and other KPIs.

Manage the Marketing Effectiveness and Corporate Scorecard reporting for Lines of Business.

Provide all strategies, goals, and objectives to the events team and liaise with LOBs.

Process routine paperwork, including compliance, legal, accounting, and payables, under the direct instruction of the immediate supervisor.

Build marketing communication knowledge through on‑the‑job training and seminars.

Keep updated with market research, competitors’ initiatives, and economic outlook impacting commercial lines.

Develop and complete special projects and tasks as requested by the direct supervisor or management.

Competencies

Highly motivated self‑starter who can multi‑task and respond to changing work activities with short deadlines.

Passionate about understanding consumers and developing marketing and communication programs.

High proficiency with MS Office Suite.

Strong project management and organizational skills.

Excellent English and Spanish written and oral communication skills.

Proven ability to work independently and as part of a team, especially in complex and ambiguous work environments.

Detail‑oriented and able to maintain a high level of ownership and accuracy in all work activities.

Ability to develop and maintain strong working relationships within the marketing department and business unit.

What You’ll Need

Bachelor’s Degree in Marketing, Advertising, Communications or Business Administration.

At least 3–5 years of experience in planning, coordination, and organization of marketing communication materials, marketing and advertising, and basic accounting matters; or equivalent combination of education and experience.

Disclaimer: The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties, skills required of personnel so classified. The reporting relationship may not reflect the most recent changes to the corporate reporting structure.

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