We’re retained by a top destination attraction in the Dallas market seeking a Director of Sales & Marketing.
If you’re a seasoned hospitality, entertainment, or attractions leader looking to make a major impact within a high-growth, guest-centric organization, this could be a standout opportunity. This role will sit at the center of the business—owning revenue growth, attendance strategy, partnerships, brand positioning, and the overall commercial vision for a premier experiential venue.
KEY RESPONSIBILITIES
- Lead pricing, positioning, and revenue optimization strategies
- Own forecasting, budgeting, KPI development, and performance reporting
- Utilize analytics and market insights to improve ROI and commercial effectiveness
- Drive group, corporate, sponsorship, and partnership revenue growth
- Build and manage a healthy sales pipeline and forecasting process
- Personally lead strategic business development and high-value partnership efforts
- Develop a metrics-driven, high-performance sales culture
Marketing & Brand Leadership
- Oversee integrated marketing efforts across digital, social, paid media, CRM, and events
- Lead campaign strategy, brand development, and creative execution
- Optimize website, ticketing, and e-commerce performance
- Manage agency, media, and public relations relationships
Cross-Functional Collaboration
- Partner closely with operations and leadership teams to maximize guest experience and revenue opportunities
- Leverage competitive intelligence and consumer insights to shape strategy
Ideal Background
- 8+ years of experience leading sales and/or marketing functions within attractions, hospitality, entertainment, experiential, or related consumer-facing industries
- Proven track record of driving revenue growth and consumer engagement
- Strong leadership and commercial acumen with a hands-on, builder mentality
- Experience securing partnerships and managing integrated marketing initiatives
- Data-driven mindset with strong digital and financial fluency
Job ID:
Category: Consumer Products
Location: Dallas,TX