The Estée Lauder Companies Inc. is one of the world’s leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products, and is a steward of luxury and prestige brands globally. The company’s products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, M·A·C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, the DECIEM family of brands, including The Ordinary and NIOD, and BALMAIN Beauty.
Role Overview
The Executive Director, Integrated Marketing is the strategic orchestrator of MAC’s global marketing vision—ensuring that every campaign, launch, and moment comes to life through a cohesive, consumer‑led, and channel‑optimized ecosystem .
This role brings together brand storytelling, campaign planning, creative expression, media, retail, social, PR, and experiential into one integrated framework that protects MAC’s cultural authority while driving momentum, clarity, and impact across regions.
As a leader at the center of the brand, the ED of Integrated Marketing ensures that MAC shows up with one powerful voice , from artist community to consumer, from global idea to local execution.
Key Responsibilities
Integrated Campaign Leadership
- Lead the end‑to‑end global integrated marketing strategy for all major brand campaigns, product launches, and cultural moments.
- Translate brand vision and creative ideas into clear, executable integrated plans across owned, earned, paid, retail, and experiential channels.
- Ensure consistency of message and consumer journey across all touchpoints.
Global Brand Orchestration
- Act as the central integration hub between Creative, Product Marketing, PR, E‑commerce, and Regions .
- Drive alignment across functions to eliminate silos and ensure campaigns launch with speed, clarity, and impact.
- Collaborate with Product Marketing to create toolkits that enable global consistency with local cultural relevance .
Campaign Architecture & Planning
- Define the campaign architecture for global initiatives—clarifying big bet launches, strategic launches, regional and channel exclusives.
- Oversee integrated timing and phasing across paid, social, PR, retail, and artist‑led moments.
- Partner with Creative and the social creative team to ensure ideas are social‑first, culture‑forward, and artist‑rooted .
Retail & Artist Integration
- Ensure marketing plans fully integrate MAC’s retail environments and makeup artistry community .
- Partner with retail marketing and education teams to bring campaigns to life in‑store through storytelling, experience, and artistry.
- Champion the artist perspective, ensuring campaigns feel authentic to MAC’s professional DNA.
Regional Enablement
- Serve as a strategic partner to regional and local marketing teams , supporting adaptation without dilution.
- Provide clear guidance on what is globally mandated vs locally flexible .
- Help markets effectively translate integrated strategies into locally resonant execution.
Performance & Effectiveness
- Define success metrics for integrated campaigns, balancing brand equity, engagement, and business performance .
- Partner with Media, Analytics, and Insights to assess effectiveness and optimize over time.
- Use learnings to continuously improve integration models and campaign design.
Leadership & Team
- Lead and develop a high‑performing integrated marketing team responsible for earned media and community strategy, social strategy and analytics, events and paid strategy.
- Act as a senior voice in global brand leadership forums, representing the connective tissue across marketing.
- Inspire collaboration, accountability, and clarity across complex global teams.
Qualifications & Experience
- 12–15+ years of experience in integrated marketing, brand marketing, or global campaign leadership , ideally within beauty, fashion, or culture‑driven brands.
- Proven experience leading large‑scale global campaigns across multiple channels and regions.
- Strong creative sensibility paired with operational rigor.
- Deep understanding of consumer journeys, channel roles, and global brand governance .
- Experience working in matrixed, global organizations.
Core Competencies
- Brand & campaign integration
- Cultural and creative fluency
- Cross‑functional leadership
- Global‑local orchestration
- Strategic planning & execution
- Clarity, structure, and influence
What Success Looks Like
- MAC launches fewer, stronger campaigns that feel iconic, cohesive, and culturally relevant .
- Regions feel enabled—not constrained—by global strategy.
- Creative ideas land clearly and powerfully across every consumer touchpoint.
- MAC’s artistry, inclusivity, and cultural authority are consistently amplified worldwide.
This job description is intended to describe the general nature, and level of work being performed in this position. It also reflects the general details considered necessary to describe the principle functions of the job identified, and shall not be considered, as detailed description of all the work required inherent in the job. It is not an exhaustive list of responsibilities, and it is subject to changes and exceptions at the discretion of supervisors.
Pay Range: The anticipated base salary range for this position is $154,000.00 to $264,750.00. Exact salary depends on several factors such as experience, skills, education, and budget. Salary range may vary based on geographic location. In addition to base salary, this position is eligible for participation in a highly competitive bonus program as well as participation in the share incentive plan. In addition, The Estée Lauder Companies offers a variety of benefits to eligible employees, including health insurance coverage, wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education‑related programs, paid holidays and vacation time, and many others. Many of these benefits are subsidized or fully paid for by the company.
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