Vestwell is the financial technology company powering the new savings economy. The New York City-based fintech platform redefines how people save for the critical aspects of life across retirement, education, and healthcare savings needs. Today, Vestwell enables over 350,000 businesses and nearly 1.5 million active savers, with over $30 billion in assets saved across all 50 United States.
Vestwell offers a range of products, including workplace-delivered retirement plans, employer-offered student loan repayment benefits, and various savings accounts for education, emergencies, and individuals with disabilities.
Who Are We Looking For?
We are looking for a Sr. Product Marketing Manager to play a key role in the marketing organization. This role will build the materials and tactics to support our expanding business, produce promotional materials and thoughtful content that drive awareness, understanding, and intent, and lead marketing programs that inspire our target audience and ultimately increase revenue.
What Will You Be Doing?
Day‑to‑day, you will be expected to:
- Strategize on priority focus areas that can make the biggest positive impact
- Develop new product positioning to effectively articulate and differentiate our value proposition
- Ensure direct reports are aligned to deliver on broader marketing and company objectives
- Strategize and plan the launch of new products and work cross‑functionally for a coordinated effort
- Build the tools and tactics needed to effectively introduce new products and partnerships to market through presentations, collateral, and internal communications
- Collaborate with marketing team to communicate releases and drive demand generation around new product development
- Support sales through trainings and enablement tools that foster a deep understanding of what they’re selling
- Develop strong market intelligence so you understand the market and buyer behavior through sales insight, market research and competitive analysis; bring relevant information to the appropriate product, sales, and leadership teams
Requirements
The necessity:
- 5+ years of B2B product marketing experience
- Experience managing and leading a team
- Deep understanding of the financial services industry and retirement plan market
- Experience in branding, communications strategy, partnerships, and product development
- A constant drive to improve middle‑of‑the‑funnel lead generation
- Outstanding verbal and written communication skills
- Demonstrated start‑up mentality with the ability to operate in a collaborative team environment and adapt effectively to changing business priorities/strategies
- Proven ability to prioritize multiple projects and tasks, adapt to changing needs, and tackle new challenges daily
Location & Compensation
This role will be based in the New York City office and will be part of Vestwell’s hybrid in‑office operation.
The expected base salary range for this position is $120,000‑$135,000. The position is eligible to participate in the Company Bonus Pool and to receive new hire equity.
Benefits
We value health and wellness at Vestwell. We offer competitive health coverage, a generous vacation offering, a dedicated Employee Wellbeing Committee, and a great 401(k) plan. Employees have a hybrid office policy with locations in Midtown Manhattan, Austin, King of Prussia, and Phoenix.
Equal Employment Opportunity
Vestwell is an equal opportunity employer. We do not discriminate on the basis of any protected group status under any applicable law.
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