Main Responsibilities:
- Partner with engineering and technical design teams to launch products that meet the needs of both advertisers and internal cross‑functional teams. Write clear product requirements.
- Prioritize the product roadmap, managing near‑term product delivery while formulating a long‑term product strategy to provide the most relevant and innovative measurement.
- Analyze industry trends and industry standards, conduct competitive analysis, and identify opportunities in advertising technology and retail media.
- Navigate and solve problems within a complex matrix environment. Collaborate with cross‑functional teams to bring products to market and increase adoption.
- Be an expert on the methodologies of measurement suite (Search attribution, Incrementality measurement) and communicate impact of new launches or changes to data/methodology effectively.
What we are searching for:
- Minimum of 5 years of experience in product management, leading ad‑supported media experiences within the tech, retail, entertainment, or social media industries.
- Background in retail, retail media, media platforms, and/or ad tech data in areas of advertising or marketing measurement, analytics, insights, and data science.
- Expert understanding of advertising measurement – standard media metrics, statistical models, attribution, incrementality.
- Familiarity with machine learning, predictive analytics, and optimization is a plus.
- Analytical and wired to consume large amounts of data and insights.
- Strong communication, storytelling, and presentation skills.
- Bachelor's degree in Engineering, Marketing, or a related field.