Role
The Head of Marketing is responsible for building, scaling, and operating the marketing engine for the Advisory Practice.
This is a high-volume, high-ticket acquisition environment where marketing is the front door to a multi-year client relationship. The role owns the full funnel, from first touch through qualified pipeline, with a focus on acquiring clients who retain, grow, and increase lifetime value.
You lead both strategy and execution. You set direction, build systems, manage budget, and develop the team, while staying close enough to the work to make informed decisions on creative, media, and funnel performance.
This role partners closely with sales and leadership to define the Ideal Client Profile, improve lead quality, and ensure marketing is aligned with long-term business outcomes, not just short-term volume.
Responsibilities
- Own the end-to-end marketing engine, including paid acquisition, creative production, funnel performance, and marketing systems
- Set and execute the marketing strategy, translating company goals into quarterly plans, channel strategy, and campaign direction
- Manage and allocate a $1M+/month paid media budget, optimizing for CAC to LTV, not just cost per lead
- Build and lead the marketing team, including hiring, performance management, vendor oversight, and production workflows
- Establish and maintain attribution, analytics, and reporting systems that connect acquisition cost to client lifetime value
- Partner with sales to define ICP, improve lead quality, and maintain a consistent feedback loop between marketing performance and client outcomes
Requirements
- 10+ years of experience in performance marketing with direct ownership of large paid media budgets
- Proven experience leading multi-function marketing teams across creative, media buying, and analytics
- Strong understanding of CAC to LTV economics and experience optimizing for client quality and retention
- Deep platform knowledge across Meta, Google, YouTube, and at least one additional channel such as TikTok
- Experience building marketing systems, workflows, and teams from scratch or through rapid scale
- Demonstrated use of AI tools to improve marketing output, speed, or decision-making
Results
- Workshop sales volume is consistent and growing, starting at 400+ per month and scaling with demand
- CAC to LTV is clearly measured and improves quarter over quarter
- Lead quality improves over time, with stronger alignment between marketing, sales, and client retention
- Paid media spend is deployed with full visibility into performance from acquisition through lifetime value
- Marketing reporting is accurate, real-time, and used to drive decisions across the team
- Creative output increases in volume and effectiveness without proportional increases in headcount
Schedule
- Based in Las Vegas, NV (onsite at Acquisition.com HQ)
- Relocation support provided
- Standard business hours with flexibility based on campaign needs and performance cycles
- Occasional travel as needed
Location
- Las Vegas, NV (onsite at ACQ HQ)
- Support for relocation to Las Vegas will be provided
- Light travel may be required
Compensation
- $200,000 - $225,000 base salary + bonus
- The salary range may be inclusive of several levels that would be applicable to the position. Final salary will be based on a number of factors including, level, relevant prior experience, skills, and expertise. This range is only inclusive of base salary, not benefits (more details below).
Benefits
We offer a comprehensive, evolving benefits package designed to support your health, family, and wellbeing. Some key offerings:
- Flexible Unlimited Paid Time Off and Company-wide Holidays
- Employer sponsored Medical, Dental, & Vision plans
- $1,950 annual Employer HSA contribution
- FSA options including dependent care
- Employee assistance program and mental health resources
- Employer match program for 401(k), eligible for both Traditional and Roth accounts
- $1,200 annual wellness reimbursement through JOON that supports health, family care, pet care, fitness, and more!
- For local or visiting team members, enjoy access to a state of the art gym at our HQ in Las Vegas
* Benefits eligibility applies only to full-time roles.
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