Director of Sales

Director of Sales – Southwest

Current Coverage Needed for Arizona, California, Nevada, New Mexico, and Utah. (Candidate must reside near Phoenix, AZ or be willing to relocate).

Are you passionate about building relationships and driving sales in the beverage/alcohol industry? Do you thrive in a fast‑paced, team‑oriented environment that supports your growth and celebrates wins? If the idea of growing a premium Ready‑to‑Drink Cocktail brand and making a real impact in the market excites you, then this Director of Sales – South Central Region role at Carbliss is your next big opportunity. You'll have the chance to showcase your sales skills, develop strong customer partnerships, and help expand Carbliss across your territory as part of a dynamic and passionate team.

OUR STORY

Carbliss is a brand of SNFood & Beverage which is a family‑owned and operated Ready‑to‑Drink Cocktail that stands for quality, excellence & innovation. We hire exceptional people who will lead & make learning part of their own career journey. From distribution to marketing, from sales to service, inspiration and motivation is at the core of what we do! An entrepreneurial spirit and ability to change directions quickly is a must.

Our Benefits

• Medical, Dental, and Vision
• 401(k) Retirement Plan (Immediate 4% Employer Match)
• Health Savings Account (HSA)
• Life Insurance (100% Company‑Paid)
• Short‑ and Long‑Term Disability Insurance (100% Company‑Paid)
• 6 Weeks Paid Maternity & Paternity Leave
• Competitive Salary + Bonus
• Car Allowance
• Paid Time Off (PTO) + 9 Paid Holidays (Veterans receive Veterans Day off as a bonus)
• Birthday Off to Celebrate You!
• All‑Inclusive Annual Trip for Two
• Company‑branded apparel allowance
• Employee Discount and Perks Program

What You Get To Do

Sales Execution

• Oversee execution of all Carbliss SKUs across assigned geography to standardize Distribution, Pricing, Promotion, Display and Merchandising.
• Manage the Sales Team and Direct Reports; work with the team on Daily, Weekly, Monthly, Quarterly & Yearly objectives, oversee performance, and train them on the U.S. Alcoholic Beverage Category, Distributor Management & Account Execution.
• Work closely with Carbliss Distributors to ensure proper execution and support for all Carbliss brands at retail across priority channels.
• Prioritize and develop direct business relationships and execution in Retail Chain accounts across channels.
• Identify and gain execution in top markets and accounts that drive majority of overall business.
• Create a Product Specific Distributor Target List and oversee key accounts identified as “Key” on‑ and off‑premise.
• Partner with Distributors and their National Accounts teams to ensure current Marketing programs are discussed, planned, executed and followed up on so resources are utilized effectively.
• Provide monthly distribution status vs. goals and other important sales related reporting.
• Lead key Distributor Annual Business Planning, QBRs and Monthly Meetings.
• Ensure all Carbliss Marketing updates are communicated and executed throughout the geography.
• Review shipment and depletion updates with Manager and provide updates to all Key Carbliss Personnel and Distributors.

Budget Management

• Budget and spend on A&P, G&A, POS and programming dollars to maximize overall shipments and depletions.
• Review all monthly actual vs. spend reports.
• Participate in monthly spend reviews with Accounting & Marketing to discuss significant variances to plan.
• Provide insights to Finance and Marketing on how spending best maximizes A&P usage.
• Ensure POs are routinely set up for all activities to provide visibility to committed spend.

Decision Support & Analyses

• Analyze depletion trends to identify potential risk or opportunity areas; partner with Distributor and Key Accounts to mitigate risk or maximize business opportunities.
• Analyze National/Local Syndicated Data to understand and communicate Sales, Distribution and Velocity trends for market gap analysis.
• Provide ad‑hoc analysis on an as‑needed basis relating to Sales Trends, Distribution, Budgeting and Syndicated Data.
• Partner with Distributor Key Accounts to size new business opportunities supporting long‑term growth, understanding volume assumptions, promotional activity, pricing, margins, and incremental A&P and G&A needed.

Business Analytics

• Evaluate sales, distribution, syndicated data and recommend actions and opportunities.
• Work with Distributor Inventory to ensure shipment budgets are on target, monitor wholesaler inventories, manage forecast and flag potential out‑of‑stock.

What We Value

• Team members who are hungry, humble & smart.
• Comfortable with detail orientation and also seeing the big picture.
• Adaptable to a dynamic and fluid role in a “start‑up” environment.
• Experience in seeking and growing new business directly and indirectly.
• Effectiveness in a highly competitive environment with limited resources.
• Strong communication skills, both written and oral.
• Ability to build relationships, especially with new distributors and retailers.
• Excellent analytical and problem‑solving skills.
• Ready to interface with executive, operating management and street‑level distributor sales.
• Ability to lead projects and manage cross‑functional deliverables.

What We Expect From You

• 5+ years of distributor management in Beer category or Beverage CPG preferred.
• 3–5 years experience developing regional and local key accounts.
• Travel required up to 50%.
• Extensive multi‑market/state alcoholic or non‑alcoholic beverage experience with understanding of key market differences.
• Proven background in influencing executives, senior managers and level personnel with distributors, key accounts and internal partners.
• Experience managing, training and building an effective team.
• On‑ and off‑premise key account experience and responsibility.
• In‑depth Excel, PowerPoint, Word, IRI Data, Nielsen Data experience; VIP proficiency preferred.
• Cross‑functional influencer working with Sales, Key Account, Marketing, Operations, HR and Finance teams.
• Successful launch of new brands and maintenance of existing brands.

First 2 Years Time Snapshot

• 60%: Develop current brands across markets and distributor network; program distributor network, set volume & execution goals, monitor on‑ and off‑premise distribution expansion vs expectations and manage general markets.
• 20%: Develop brand across national, regional and local retail chains; build direct relationships with top retail chains; collaborate with internal partners and distributor key account teams to identify key chains and oversee high‑level distribution and promotional execution.
• 20%: Administrative requirements – distributor execution, retailer performance, pricing recommendation, budget allocation, POS/Marketing activities, order tracking, syndicated data analysis and communication.

Year 2

• 70%: Develop current brands across markets and distributor network; program distributor network, set volume & execution goals, manage general markets.
• 10%: Build direct relationships with top retail chains; work with internal partners and distributor key account teams on high‑level distribution and promotional execution.
• 20%: Administrative requirements – distributor execution, retailer performance, budgeting, POS/Marketing activities, order tracking, syndicated data analysis and communication.

Physical Demands

• Must be able to lift, carry, push and pull up to 50 pounds repetitively on an occasional basis.
• Use arms, wrists, hands, grasp, reach.

We offer a professional, safe and friendly work environment as well as a comprehensive benefits package and competitive pay structure.

Candidates currently employed by Carbliss wholesalers or distributors will need written permission to be considered for a position.

Equal Employment Opportunity Statement

SNFood & Beverage is proud to be an Equal Employment Opportunity Employer. SNFood & Beverage complies with all applicable laws prohibiting discrimination based on race, color, religion, sex (including gender, pregnancy, childbirth, and other pregnancy‑related conditions), sexual orientation, age, national origin, physical or mental disability, citizenship, genetic information, veteran status, and any other basis protected by federal, state, or local laws.

Applicants have rights under Federal Employment Laws.

EEO, EPPA & E‑Verify

Equal Employment Opportunity (EEO)

Employee Polygraph Protection Act (EPPA)

SNFood & Beverage, LLC. participates in the E‑Verify Program.

E‑Verify Notice (English/Spanish)

Know Your Right to Work (English/Spanish)

Salary

$130,000 - $170,000 per year

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