Brand Marketing Manager - Lakeland

Brand Marketing Manager - Lakeland The Brand Marketing Manager is responsible for developing marketing strategies for business initiatives and marketing campaigns for their assigned categories of expertise in order to maximize business performance and drive customer advocacy. This includes identifying business and customer needs as well as developing marketing plans that drive effective customer communications. The incumbent also influences Publix private label product innovation and development, which build Publix brands, fill opportunity gaps, and further drive sales and market share. The incumbent is responsible for supervising Associate Brand Marketing Managers on assigned project work.
Additional responsibilities include:
Lead as Marketing's single point of contact for assigned business areas to identify, prioritize, and develop brand marketing strategies for high-level strategic Marketing campaigns, including promotional campaigns and environmental signage and décor
Strategic lead that influences product innovation through the development of private label products
Influence long range planning, business plan initiatives, and strategic improvement projects for assigned business areas
Determine primary research initiatives for assigned business units
Required Qualifications Bachelor's Degree in Business Administration, Marketing, Advertising, or Mass Communication from an accredited university
Five (5) years of product or service marketing strategy development experience and three (3) years of brand marketing or brand management experience
Strong knowledge of consumer research principles, methodology, and analysis
Strong knowledge of business analysis
Knowledge of marketing planning
Knowledge of customer segmentation
Expert knowledge of presenting creative design
Strategic thinker and effective collaboration skills
Effective communication and presentation skills (written and verbal)
Ability to interpret, analyze, and explain financial information
Leadership and team building skills
High attention to detail and accuracy
Problem solving and analytical skills
Preferred Qualifications Master's degree in Business Administration with a concentration in Marketing from an accredited university
Seven (7) years of product or service marketing strategy development experience and five (5) years of brand marketing or brand management experience
Advanced knowledge of Microsoft Word, Excel, Outlook, Power Point computer software
One (1) year of supervisory experience with responsibility over direct or indirect reports.
Hours of Work Minimum of 45 hours per week. Primarily Monday - Friday.
Frequency of Pay Monthly
Minimum Base Pay 8,835
Maximum Base Pay 13,255
Potential Annual Pay with Bonus 114,855 - 172,315
Year End Bonus As a year-end bonus to associates, Publix issues one month's extra pay (pro-rated in the first year) each year if associate remains employed through issue date of the bonus check that year. This is calculated as a 13th month of pay in the Potential Annual Pay with Bonus line above.
Benefits Information Employee stock ownership plan that contributes Publix stock to associates each year at no cost
An opportunity to purchase additional shares of our privately-held stock
401(k) retirement savings plan
Group health, dental and vision plans
Paid Time Off
Paid Parental Leave
Short- and long-term disability insurance
Tuition reimbursement
Free hot lunches (buffet-style) at facilities with a cafeteria
Visit our website to see all of our benefits: Benefits - Jobs (publix.com)
Travel Frequency Occasionally
Address 3300 Publix Corporate Parkway
City Lakeland
State Florida
Zip Code 33811-3311
Additional Information Your application may have additional steps that you will need to complete in order to remain eligible for consideration. Please be sure to monitor your email, including your spam folder, on a daily basis for critical, time-sensitive emails that could require action within 24-48 hours. Please do not use your Publix email address when applying. Once your application has been successfully submitted you will receive a confirmation email. For this position, Publix does not and will not file a petition or application with the USCIS or Department of State on behalf of any noncitizen for any immigration-related benefit to work and/or to continue to work in the United States, e.g., an H-1B or TN petition or permanent residence.
Facility Lak Publix Corporate Office B003
Job Category Marketing & Advertising